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Account-Based Marketing

Ep.20 A moment of truth for B2B marketing - Part 1

08 Nov 2020

Description

In this episode we're joined by Robert Hollier, Director of Consulting at Momentum, to reveal wave 3 of the Momentum Customer Buying Index™, a powerful analysis tool that brings together ten years of experience and proprietary research to discover how the post-pandemic virtual-first world has changed IT buying behaviour at the world's largest companies – and how to respond.

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