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Account-Based Marketing

Ep.36 Arvato: The world of Key Account Management

08 Dec 2021

Description

In this episode, we hear from Will Green, Senior Vice President , Arvato, as he discusses the evolution of Key Account Management (KAM) in the business over the last 18 months and his insights into building a world class key account program. Will also shares his thoughts on the biggest challenges of KAM, including misaligned teams and the skills needed to be successful in Key Account Management. A must listen episode for leaders looking to drive mutual value for key accounts.

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