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Account-Based Marketing

Ep.38 Infosys: Why people are the key to ABM success

23 Feb 2022

Description

Marketing leaders often bemoan the shortage of talent. But should you be looking beyond skills? For Navin Rammohan, Vice President of Segment Head Marketing at Infosys, hiring for attitude, the ability to learn, and multidisciplinary experience has been far more fruitful when building a robust and successful ABM team. Listen to Navin discuss how a Centre of Excellence focused on learning and development has transformed the marketing organisation, and why it's time to start being a problem finder instead of a problem solver.

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