The Difference Between Client Needs & Client Wants

This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. In today's episode 27, "The Difference Between Client Needs & Client Wants"Rob Brown and Will Farnell discuss new book 'The Human Firm', how accounting firms can differentiate beyond technology and the importance of good client conversations.» how an accountant's relationship with their clients has been lost over the years» why so much of what accounting firms do is easily replicated, so there is really only one way for a firm to differentiate» the main obligations of accountants in explaining why certain things are important for their clients» what leads clients of accounting firms to get confused between what they want and what they really need» the problems that occur when accountants have blind spots in their offerings and their clients also don't know what is on offer» how some accounting clients are lost to competition because their current advisors don't help them enough» what really works for accountants to fully meet their client demands, especially with a better KYC processTune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates. If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out other Accounting Influencers Shows on YouTube:https://bit.ly/AI-youtubeMentioned in this episode:Dead Show / YouTubeThis is for episodes in Networks we no longer use

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