Vision. Strategy. Distribution. Evaluation – the four key steps to building the perfect campaign. Yet, no matter how closely you follow the rules, sometimes the marrying of art and activism just doesn't seem to want to follow suit. This session gives filmmakers, producers and industry professionals a sneak peek into all the messiness that comes with the job. With a focus on these different stages, experienced panellists provide insight into Australian and international impact campaign design – sharing knowledge and ideas designed to help filmmakers maximise their impact potential. Speakers: Alex Kelly (Impact and Distribution Producer, Echotango), Anna Kaplan (Impact Producer, That Sugar Film) and Mitzi Goldman (CEO, Documentary Australia Foundation) Host: Alice Burgin (Campaign Director, The Bully Project)
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