AIDC 2016 Impact Keynote Podcast

Campaign tactics like private influencer screenings for business leaders, lobbying of government officials, and donation or petition drives have become all the rage – in part because the results of these efforts are easy to measure. The rise of big data has made the demand for impact metrics all but impossible to avoid for filmmakers seeking funding. But does any of this actually constitute positive social change? Is it possible that these strategies mirror deregulation and privatisation, concentrating more economic, political and social power into the hands of fewer people? In this session, Borderline Media’s Jennifer MacArthur explores pre-existing, alternative and difficult to measure methods of change, and how they might inform a bigger picture idea of ‘impact’. Speaker: Jennifer MacArthur (Borderline Media, US)

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