How Bradley Roofner & Logan Brown transformed a tough, project-based landscaping biz into a recurring revenue machine. (This is the second part of a 2-part interview.) Themes from the interview with Bradley & Logan:Buying, growing, and selling a local service business for $20m+Why landscaping still has lots of opportunityHow to transform a project-based business into a recurring-revenue businessHow to build a sales function in a local service businessWhy building a sales function is better for growth than acquiring tuck-insHow to convert 25% of sales opportunitiesWorking capital as oxygenWhite-glove service in a blue-collar industryWhy you should build a credit departmentWhat it's like to sell to a publicly-traded corporationLinks & how to reach Bradley & LoganLinkedIn: Bradley Roofner, Logan BrownBrightViewBuilt To Sell, the book that informed their productization strategyBrent BeshoreArticle 1 referenced in valuation estimate: BrightView and the need for growthArticle 2 referenced in valuation estimate: LM150: 2020 rankingsOverhaul your website with ongoing support & unlimited edits, all for a flat monthly fee:EversiteRegister for a live gathering of SMB, Micro-PE, and ETA owners, operators and investors:SMBashConnect with Acquiring Minds:See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on Twitter
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