Ruth Schmidt is a Visiting Industry Professor and Director of Strategic Initiatives at the Illinois Institute of Technology – Institute of Design. Prior to joining ID, Ruth served as a senior leader at Doblin/Deloitte for over eight years, where she led teams in applying design-informed innovation strategy to solve complex challenges and grow new innovation functions within client organizations, primarily in the health care and financial services industries. She has presented on behavioral economics and communication theory + design at multiple institutions, publications, and conferences. In our Season Two opener, Ruth joins Erik and Zach to discuss the intersection of behavioral science and design. Ruth shares her perspective on the importance of considering the people for whom you are designing a product, service, or experience. They cover cross-industry examples of when to lead with a behavioral science lens and support it by design thinking, vice versa, and why.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
Before the Crisis: How You and Your Relatives Can Prepare for Financial Caregiving
06 Dec 2025
Motley Fool Money
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?
06 Dec 2025
All-In with Chamath, Jason, Sacks & Friedberg
Anthropic Finds AI Answers with Interviewer
05 Dec 2025
The Daily AI Show
#2423 - John Cena
05 Dec 2025
The Joe Rogan Experience
Warehouse to wellness: Bob Mauch on modern pharmaceutical distribution
05 Dec 2025
McKinsey on Healthcare