Actual* Experts
WTF is... Blockchain and Crypto?! Ft. Elaine Asher, Co-Founder of Eve Wealth
28 Oct 2025
In this episode of Actual* Experts, Caitlin and Lundie sit down with Elaine Asher - crypto veteran and Co-Founder of Eve Wealth - to demystify blockchain, cryptocurrency, and why women can’t afford to sit this one out. After nearly a decade in the industry, Elaine shares how blockchain is reshaping finance, what Bitcoin actually is, how to start investing (safely), and why crypto isn’t just for “bros with Lambos.” From volatility to environmental myths to women’s wealth creation, she breaks it all down, and explains why getting “off zero” might be the smartest financial move you make this year.00:45 - Intro & Actual Stats14:00 - Why Elaine left JP Morgan for the crypto world17:30 - WTF is blockchain? (In plain english)32:45 - WTF does ‘decentralized’ mean?41:45 - WTF is a NFT?45:25 - Why women should care about crypto50:35 - How much should I invest, and how do I get started?57:00 - Common crypto myths debunked (energy, criminals & more)01:07:30 - “Get off zero” - Elaine’s one message for every woman01:09:00 - DebriefFind Elaine at www.evewealth.com/, on Twitter, and on Instagram.Click here for The Little Bitcoin Book.
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