Admatic.ie The Story of Advertising and my part in its downfall.
Activity Overview
Episode publication activity over the past year
Episodes
McConnells and Me.
01 Jan 2025
Contributed by Lukas
Separate podcast that is about McConnells Advertising and its ultimately demise and my role in it, as the buyer/owner. McConnells was the largest Adv...
Episode 15. Finale. The Media Price Wars, Media Kickbacks, Jon Mandel and where we go from here. Lessons.
29 Oct 2024
Contributed by Lukas
The last Episode in our Story brings us to today.What I set out to understand The Story of Advertising and the reason for a current downfall or, a col...
Episode 14 1990's The Madmen sell, Agencies are split – The Media Bucket Shop and Creative Agencies, ending the full service, one stop shop.
18 Oct 2024
Contributed by Lukas
The “expensive” Mad Men skilled Advertising types were consequently, cast out in the cost cutting or, they simply left because they had been bough...
Episode 13. 1980's & 90's. "Greed is Good!" The holding company emerges and starts the downfall.
18 Oct 2024
Contributed by Lukas
The 1980’s signified too, a change in the general financial business attitude too, just as the advertising power base was shifting from Madison Aven...
Episode 12 The Saatchi Brothers and John Hegarty steal the US crown.
10 Oct 2024
Contributed by Lukas
The ‘swinging sixties’ developed a culture of smoke-filled rooms, ashtrays on board room tables and extensive drink cabinets in offices. A culture...
Episode 11. Madmen The 1950s Glory Days
10 Oct 2024
Contributed by Lukas
‘Madmen’ as if often thought, did not mean they were just ‘crazy’ or ‘mad’, although they were, but rather to explain that they were the m...
Episode 10. The Television breakthrough. I love Lucy.
10 Oct 2024
Contributed by Lukas
Television became the driving force of Advertising and consequently by their Advertising Agencies. It was all new and it needed expertise and canno...
Episode 9. The Cold War adds to Advertising's delay. And yet, here comes The Madmen!
20 Sep 2024
Contributed by Lukas
Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, a...
Episode 8 WW2 and Advertising get put on hold...again....but Radio develops further.
20 Sep 2024
Contributed by Lukas
The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although of...
Episode 7 World War One, Marconi the Wireless….WW1 and The Great Depression.
20 Sep 2024
Contributed by Lukas
The story of advertising continues with Marconi's 'Wireless', Bose, Hertz, Edison, Tesla, Morse and The Titanic. But here come WW1 in 1...
Episode 6 Advertising Agencies really emerge and the father of Advertising, James Walter Thompson.
17 Sep 2024
Contributed by Lukas
The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father...
Episode 5 New Media - Newspapers! And the first Ad Agencies.
17 Sep 2024
Contributed by Lukas
The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies. E...
Episode 4 Bring on the Brands! Robber Barons, Pears Soap, Coca-Cola, Bass and the emergence of brands.
17 Sep 2024
Contributed by Lukas
Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the ne...
Episode 3 The Industrial Revolution and Products. Stuart Fogarty Admatic.ie
10 Sep 2024
Contributed by Lukas
The Story of Advertising continues with a mass innovation and manufacturing surge between 1800 and 1900 brings Products into being, which then require...
Episode 2 Brands & the Egyptians. Stuart Fogarty Admatic.ie
10 Sep 2024
Contributed by Lukas
What is the definition of a brand? How did they start? We look at the development of branding and why it's important because once we had brands,...
Episode 1. Sell the Sizzle and not the sausage. Stuart Fogarty Admatic.ie
06 Sep 2024
Contributed by Lukas
First in the story of Advertising. 11 episodes by a second generation Adman and industry insider. Stuart Fogarty. Stuart is a graduate of St. Columba...