Shania Twain, Uber & the Hollywood marketing crisis
25 Nov 2025
Contributed by Lukas
We share our thoughts on the new Uber x Shania Twain spot, Cowboy Colostrum, inside the Hollywood ma...
'The best 20 seconds of advertising produced in the history of advertising'
18 Nov 2025
Contributed by Lukas
Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign...
Robots, John Lewis & Coca Cola
10 Nov 2025
Contributed by Lukas
Christmas campaigns have started, subscription addictions, robots & ads that make you cry. ...
How cereal built America
27 Oct 2025
Contributed by Lukas
Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot. See omnyst...
Social media ban; 'This campaign has me worried'
20 Oct 2025
Contributed by Lukas
Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & wh...
De Beers campaign has 'missed the mark'; 7-Eleven nails it
13 Oct 2025
Contributed by Lukas
Russ & Freddie discuss De Beers' latest diamond campaign, 7-Eleven as a portrait of modern life ...
ChatGPT's latest campaign & 'Va Va Voom' comeback
07 Oct 2025
Contributed by Lukas
Russ & Freddie review ChatGPT'S most recent campaign, try to decipher Telstra's new billboards a...
Why 'brand purpose' doesn't really matter
22 Sep 2025
Contributed by Lukas
Defending simplicity, fun business names, advertising the upside of AI & why we think brand purp...
Bumble, Apple & John Lewis
15 Sep 2025
Contributed by Lukas
Russ & Freddie dissect Bumble's new campaign, explain why a new John Lewis ad hits the spot and ...
Nike's new spot, smutty micro-dramas & beta blockers
09 Sep 2025
Contributed by Lukas
Russ & Freddie discuss workplace productivity, viral micro-dramas & Nike’s new campaig...
'This is the funniest ad of the last 35 years'
01 Sep 2025
Contributed by Lukas
Russ and Freddie introduce their favourite charts of the week, look at the ‘unbelievably funny...
The crypto commercial everyone should see
26 Aug 2025
Contributed by Lukas
Russ & Freddie talk about Irn-Bru & the greatest nonsense taglines, the Coinbase ad banned f...
AI is Autocorrect AND Timothee Chalamet, pretentious or not? Hot or Not?
18 Aug 2025
Contributed by Lukas
Russ & Freddie discuss a new venture for Timothee Chalamet, how an industry based off communicat...
‘More creative is more effective’; With Telstra's CMO Brent Smart
11 Aug 2025
Contributed by Lukas
Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders i...
That Sydney Sweeney ad
04 Aug 2025
Contributed by Lukas
Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually...
Qantas & the ultimate brand betrayal; With Joe Aston
28 Jul 2025
Contributed by Lukas
Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge...
Oasis, Adidas & CommBank's new campaign
22 Jul 2025
Contributed by Lukas
Russ & Freddie discuss the Oasis x Adidas collaboration, ConmBank's new 'Doubt Never Did' campai...
'The most beautiful ad I've seen in years'; Wes Anderson & Montblanc reunite
30 Jun 2025
Contributed by Lukas
We discuss how Zohran Mamdani used social media to fuel his upset win, Montblanc & Wes Anderson ...
Oura’s 'powerful' new campaign & the future of luxury brands
17 Jun 2025
Contributed by Lukas
Oura's new campaign hits the mark, understanding the abundance agenda, why luxury fashion brands are...
The most important campaign in the world right now
02 Jun 2025
Contributed by Lukas
Webtoons are taking off in Asia, Apple designer Jony Ive partners with OpenAI & the most importa...
Inside Airbnb's 'midlife crisis'
19 May 2025
Contributed by Lukas
Parents for Climate settled with EnergyAustralia over greenwashing, spotlighting the murky space bet...
Lessons in branding from the Catholic Church
13 May 2025
Contributed by Lukas
Russ & Freddie chat about the 'incredible' set design of the papal conclave, how to make gold re...
How Labor won the election
05 May 2025
Contributed by Lukas
Russ & Freddie answer listener questions, offer some advice to the Liberal party after their mas...
The Trump effect & a history of diamond marketing
29 Apr 2025
Contributed by Lukas
Russ and Freddie look at the Trump effect in Canada, review the lackluster political slogans from th...
Robert Irwin's ‘bloody beautiful’ Bonds spot
08 Apr 2025
Contributed by Lukas
Russ & Freddie chat about the lack of comedy in political advertising, Robert Irwins' Bonds debu...
Puma's new campaign, DoorDash & ChatGPT
31 Mar 2025
Contributed by Lukas
Russ & Freddie look at the new Puma campaign, DoorDash pushes buy-now-pay-later for fast foo, pe...
The AirPod ad
25 Mar 2025
Contributed by Lukas
Russ and Freddie discuss the new Spike Jonez directed AirPod spot, Australia's place in the Harvard ...
Brain rot and the politics of memes
18 Mar 2025
Contributed by Lukas
Russ and Freddie talk about stuff the British stole, how the Liberal Party is using memes and explai...
Brand smell, NASA & a pitch for Spotify
05 Mar 2025
Contributed by Lukas
Russ and Freddie identify the smell of ambition, compare NASA logos, watch a new ad from the ALP and...
Adidas, Amazon's take over of James Bond & the new BIC ad
24 Feb 2025
Contributed by Lukas
Adidas leans into it's new brand positioning, Amazon takes over creative rights to the James Bond fr...
Mattress sales and the mythology behind ‘blue Monday’
17 Feb 2025
Contributed by Lukas
Get in touch with Russ & Freddie Instagram: https://www.instagram.com/admissionpodcast/ LinkedIn...
Ads at the Super Bowl
10 Feb 2025
Contributed by Lukas
Russ and Freddie chat about the history of ads at the Super Bowl & how it's become the most impo...
Sunscreen, Kellogg's & how advertising saved the badlands of NYC
03 Feb 2025
Contributed by Lukas
Russ and Freddie discuss Kellogg's new advertising campaign and the clever sunscreen launch from an ...
Harrison Ford, Hellmann's Mayonaise & DeepSeek
31 Jan 2025
Contributed by Lukas
Russ and Freddie discuss how cities were designed to sell stuff, the 'when Harry met Sally' Reunion ...
How David Lynch made advertising an art form
22 Jan 2025
Contributed by Lukas
Russ and Freddie discuss Australia's most valuable brands (according to Brand Finance), the colour p...
'What the f...': Russ reacts to Maccas and Squid Game collab
08 Jan 2025
Contributed by Lukas
It's the first AdMission for 2025! Russ and Freddie discuss rebranding the Australian flag, the Squi...
The two biggest brand moments of 2024, AND: Splitting the G
16 Dec 2024
Contributed by Lukas
In this week's episode of AdMission, Russ and Freddie discuss if marketing success is causing a worl...
Joe Rogan, Bluesky & the problem with Christmas ads
03 Dec 2024
Contributed by Lukas
Russ and Freddie discuss the massive marketing opportunity in the 'manosphere', explain why Trump wi...
The Jaguar ad
26 Nov 2024
Contributed by Lukas
Russ and Freddie discuss the wildly controversial Jaguar ad and chat to Dr. Zac Seidler, Global Dire...
The ethics of advertising & Apple's campaign celebrating mediocrity
19 Nov 2024
Contributed by Lukas
Russ and Freddie wonder if there's such a thing as ethical advertising, discuss the greatest guerill...
The future of AI and marketing: With Salesforce
11 Nov 2024
Contributed by Lukas
Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer f...
US ELECTION: Brand Trump v. Brand Harris
06 Nov 2024
Contributed by Lukas
Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US...
The Tesco ad 'taking the marketing world by storm'
29 Oct 2024
Contributed by Lukas
Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketp...
Zendaya in the sneaker wars & inside China's micro-drama industry
22 Oct 2024
Contributed by Lukas
Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look ins...
The jogging President, New Balance & the problem with political ads
15 Oct 2024
Contributed by Lukas
Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies f...
People are losing faith in the power of ads
08 Oct 2024
Contributed by Lukas
Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad'...
Why Telstra was the real winner of the AFL Grand Final
01 Oct 2024
Contributed by Lukas
Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Fin...
How to make the Brownlow interesting & Instagram for teens
24 Sep 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen ...
Why Taylor Swift is a commercial machine, not a political one
17 Sep 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss social media restrictions, Oasis ticket prices, Blundstone...
Kathmandu flop & the pitch for a universal basic income
10 Sep 2024
Contributed by Lukas
Russ and Freddie discuss the latest Google court case in the US, social media bans for kids, 'the pi...
Snapchat, dupes and the most powerful word in marketing
03 Sep 2024
Contributed by Lukas
Russ and Freddie debate the pros and cons of a universal basic income, Snapchat's 'less social media...
A Shameless AdMission
26 Aug 2024
Contributed by Lukas
Russ and Freddie sit down with the co-founders of Shameless Media, Michelle Andrews and Zara McDonal...
'Stop it at the Start' campaign & saving Aussie music festivals
20 Aug 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss what's missing from the 'Stop it at the Start' campaign (T...
The warning for Raygun & lessons from Snoop Dogg
13 Aug 2024
Contributed by Lukas
Russel Howcroft chats to Genevieve Reynolds from Sayers Group to discuss media consumption & tim...
'Tropical North Victoria' & crass commerce
06 Aug 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss a small towns controversial re-brand and break down the co...
Paris Olympics & the new Nike ad Russ ‘loves beyond reason’
30 Jul 2024
Contributed by Lukas
The 'Ad Safari': Russel Howcroft discusses the Olympic Games from PARIS and Freddie Young critiques ...
'The final straw' for Biden & the iconic account up for grabs
23 Jul 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss Joe Biden's withdrawal from the Presidential race, the act...
'It's like a Republican volcano'; The power of an image & AAMI’s Olympic ad
16 Jul 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a ...
'Good luck with that Charli XCX'; Brat girl summer and hi-vis at the Olympics
09 Jul 2024
Contributed by Lukas
Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album...
Brand Biden, the Meta threat & a 'seriously good' tourism campaign
02 Jul 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an adverti...
Brand ballads & why the new anti-vaping campaign 'makes no sense!'
25 Jun 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, expla...
'Hungover is a big market'; The meat industry & Guzman y Gomez goes public
18 Jun 2024
Contributed by Lukas
Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing mode...
'They have more money than God': Telstra's new campaign and the woes of Gen Z
11 Jun 2024
Contributed by Lukas
Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Tel...
The ad ‘more popular than babies’ & the durability of Brand Trump
04 Jun 2024
Contributed by Lukas
Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of...
Inside out advertising, the ‘burger wars’ and Speedo’s new campaign
28 May 2024
Contributed by Lukas
Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake bei...
'It's really bloody gross': The decline of dating apps & Apple's big flop
21 May 2024
Contributed by Lukas
Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad s...
Is privacy a thing of the past? And why streaming giants are slipping
08 May 2024
Contributed by Lukas
Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streamin...
Old El Paso's 'big leap' and anti violence against women campaigns
30 Apr 2024
Contributed by Lukas
Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team ...
'I think we just fixed free to air TV!’ and the pointless Telstra Ad
23 Apr 2024
Contributed by Lukas
Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed...
Coffee: Good-Cheap-Fast and Government restrictions
16 Apr 2024
Contributed by Lukas
If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie...
‘We need 100 million’, Gather Round and ADF recruitment
09 Apr 2024
Contributed by Lukas
Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And af...
Apple and Splendour in the Grass
02 Apr 2024
Contributed by Lukas
It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was s...
Tassie's new footy team & AI in advertising
26 Mar 2024
Contributed by Lukas
Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and exp...
Guinness and the unsellable "Australian" beer
19 Mar 2024
Contributed by Lukas
Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleveres...
Bunnings and Nuclear Power
12 Mar 2024
Contributed by Lukas
Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunn...
NRL and the Kia ute ad
05 Mar 2024
Contributed by Lukas
Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to t...
Marketing the Matildas and Timid Australia
27 Feb 2024
Contributed by Lukas
Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect thei...
Taylor Swift and The Right to Disconnect
20 Feb 2024
Contributed by Lukas
Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates ...
Mad Men, Modern Men and Two-legged Goats
19 Feb 2024
Contributed by Lukas
This is AdMission: A place where ideas are had, dissected, destroyed and worshipped. In episode on...
Trailer: AdMission
08 Feb 2024
Contributed by Lukas
This podcast missed the mark. The premise is all wrong - backwards, even.People want to buy things ...