Description
BtoB取引のコミュ二ケーションにおいて、適切な見込み顧客を惹きつけ、顧客の検討意欲を向上させるための本質的な要素とは？本エピソードではBtoB顧客のエンゲージメント向上のために重要なポイントである、「1.複雑なバイヤージャーニーの把握」「2.顧客との長期的な関係の構築」「3.施策の効果測定」の3点について解説してきます。再生時間：10:48▼アドビ CXM（顧客体験管理）ガイド 『顧客を創造するエンゲージメント施策』（PDF資料）https://adobe.ly/3kfnhhuSee omnystudio.com/listener for privacy information.
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