Scale or Stale? Omnicom’s Big Bet on the Future
02 Dec 2025
Contributed by Lukas
As Omnicom reveals its new structure after completing its $13 billion acquisition of IPG, is it buil...
Inside Houseplant’s Growth Play
25 Nov 2025
Contributed by Lukas
Houseplant CEO and co-founder Mikey Mohr details how he and Seth Rogen used ceramics and home goods ...
Amazon’s Next Ad War
18 Nov 2025
Contributed by Lukas
Amazon spent this year making an aggressive bid for the ad industry’s future, and the ripple effec...
Warner Bros. Discovery's M&A Madness
11 Nov 2025
Contributed by Lukas
All eyes in the media world are on Warner Bros. Discovery's decision to hang up a "for-sale" sign, w...
Hot Santa vs. The Grinch
04 Nov 2025
Contributed by Lukas
Target’s Hot Santa is back, and Walmart’s going full Dr. Seuss. Ryan Joe and Brittaney Kiefer un...
On the First AI of Christmas
28 Oct 2025
Contributed by Lukas
Santa’s out, chatbots are in. As Walmart, Shopify, and Etsy plug into ChatGPT, agentic AI is resha...
AI’s Big Emotional Ad Makeover
21 Oct 2025
Contributed by Lukas
From OpenAI to Anthropic, the machines have feelings now — or at least, really good creative direc...
In Brands We Trust: Gen Z vs. Millennials
14 Oct 2025
Contributed by Lukas
From Google and PayPal to Red Bull and Bitcoin, the brands we trust say a lot about the generations ...
The Meme Lord of Adland
07 Oct 2025
Contributed by Lukas
Digital_chadvertising built a meme account, got a flood of sources, and now shapes the industry’s ...
American Eagle CMO Craig Brommers Runs Toward the Fire
30 Sep 2025
Contributed by Lukas
American Eagle’s Sydney Sweeney campaign broke the internet, drove 1 million new customers, and sp...
Kimmel, Colbert, and Late Night in Limbo
23 Sep 2025
Contributed by Lukas
ABC’s suspension of Jimmy Kimmel Live! has cast a new shadow over late night. ADWEEK’s Rebecca S...
Flipping the Swoosh Script
16 Sep 2025
Contributed by Lukas
Nike has one of the most recognizable taglines in the world. But as its brand struggles to reach Gen...
The 15-Front War Facing Publishers
09 Sep 2025
Contributed by Lukas
Publishers are bleeding traffic, battling 15 problems at once—and experimenting like never before....
The SSP in the Shadows
02 Sep 2025
Contributed by Lukas
A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly t...
Frankenstein Criteo With Better Hands
26 Aug 2025
Contributed by Lukas
The retail media gold rush is getting crowded, and Criteo’s role is being tested. ADWEEK’s Kathr...
Keeping Air in the Jordans
19 Aug 2025
Contributed by Lukas
Michael Jordan hasn’t played in two decades—but the Jordan Brand he built is turning 40. We expl...
Bad Jeans
12 Aug 2025
Contributed by Lukas
Brooke Shields did it in the ’80s. Sydney Sweeney did it in 2025. We compare the ad playbook then ...
The Measurement Wars: Nielsen vs. Everybody
05 Aug 2025
Contributed by Lukas
Can anyone topple Nielsen? We break down TV’s biggest (and nerdiest) turf war. For a while in 2021...
The Fall of the Velvet Hammer, the Rise of the Rose
29 Jul 2025
Contributed by Lukas
As X pivots to AI and WPP bets on a systems exec, we explore what Linda Yaccarino’s departure and ...
The War for the Living Room
22 Jul 2025
Contributed by Lukas
Can a single deal between streaming frenemies redraw the streaming power map? Roku’s partnership w...
The Scam Lions
15 Jul 2025
Contributed by Lukas
The Cannes Lions wants to honor creativity. But in 2025, it also honored fabrication. We investigate...
What Really Killed The Mill?
08 Jul 2025
Contributed by Lukas
Thousands of jobs gone. Decades of prestige, erased. What really killed The Mill? We go inside paren...
Why Agency Life Feels Broken
01 Jul 2025
Contributed by Lukas
Holdcos promise prestige, but are they killing creativity? We unpack ADWEEK’s exclusive survey abo...
The Great Cannes Land Grab
24 Jun 2025
Contributed by Lukas
Behind the rosé and rooftops, Cannes 2025 laid bare a deep anxiety in advertising. With AI unease a...
Mark Read Is Out. Now What?
17 Jun 2025
Contributed by Lukas
WPP’s CEO is on his way out, with no clear successor in place. Mark Read inherited a holding compa...
Adalytics vs. the Industry
10 Jun 2025
Contributed by Lukas
Adalytics has become the industry's most polarizing watchdog, praised for its transparency crusade—...
Holding Company Succession
03 Jun 2025
Contributed by Lukas
The power struggle among ad giants has never been fiercer. Publicis has surged ahead, WPP is wobblin...
Every Story’s an Ad Now
27 May 2025
Contributed by Lukas
Batman’s selling insurance. Sally is unreasonably excited about mayonnaise. Morpheus has more than...
Dark Times at the LA Times
20 May 2025
Contributed by Lukas
Can billionaires save journalism—or are they accelerating its collapse? ADWEEK’s Mark Stenberg r...
Women's Sports Is Rewriting the Playbook
13 May 2025
Contributed by Lukas
Women’s sports aren’t “having a moment” – they are the moment. Sue Bird saw it coming. Now...
Miami Nice
06 May 2025
Contributed by Lukas
Possible began as an upstart industry event with yachts, sun, and a surprise Elon Musk cameo. But in...
Antitrust and Google’s Adtech Alphabet Soup
29 Apr 2025
Contributed by Lukas
Google comfortably controls over 25% of the $303 billion ad market in the U.S. That will probably lo...
Walmart: Always Low Prices, Except on Ads
22 Apr 2025
Contributed by Lukas
Retail media is a major growth area for digital marketing, and retailers like Walmart, Target, and I...
Madwell CEO Chris Sojka’s Mad Salvation Plan
16 Apr 2025
Contributed by Lukas
In this exclusive 1:1, Madwell CEO Chris Sojka speaks with ADWEEK editor in chief Ryan Joe about the...
Inside Madwell's Mayhem
15 Apr 2025
Contributed by Lukas
Madwell, a Brooklyn-based indie agency, once was known for punching above its weight. Its impressive...
Introducing Adspeak from ADWEEK
14 Apr 2025
Contributed by Lukas
Love it or hate it, advertising is the ultimate broker of power and influence in the world today. Ad...