Ad-Tech for Beginners
Activity Overview
Episode publication activity over the past year
Episodes
Lesson 6: Campaign Setup and Optimization
21 May 2019
Contributed by Lukas
Satyam visits a third time to discuss how to set your programmatic campaign up, along with some best practices to follow, like which campaign se...
Lesson 5: Campaign KPIs and Measurement
06 May 2019
Contributed by Lukas
Satyam is back again to shed light on the various metrics that can indicate a campaign's health and success.
Lesson 4: Campaign Planning
22 Apr 2019
Contributed by Lukas
Guest speaker Satyam Divecha shares with Bhavya, his formula and best practices for an effective campaign strategy.
Lesson 3: All About Targeting
05 Mar 2019
Contributed by Lukas
In this lesson, Bhavya covers what targeting is, why it is useful, and how it works. We're always open to your feedback, queries and suggestions for ...
Lesson 2: Supply and Demand
19 Feb 2019
Contributed by Lukas
Bhavya and guest speaker Manavi Singh talk about the major participants in the ad-tech space and how they interact with one another.
Lesson 1: What is Ad-Tech?
12 Feb 2019
Contributed by Lukas
In the debut of Ad-tech for Beginners, Bhavya walks through the evolution of advertising and the purpose behind the existence of ad-tech.