Adtech Unfiltered
Episodes
Target Effectively in the Privacy-First Era (with Liz Emery)
26 Nov 2025
Contributed by Lukas
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle wi...
Advertising with a Conscience (with Chad Hickey)
28 Oct 2025
Contributed by Lukas
What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins hos...
The Age of the Savvy Media Buyer (with Darrick Li)
23 Sep 2025
Contributed by Lukas
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands...
Finding Smarter CTV Audiences (with Peter Crofut)
02 Sep 2025
Contributed by Lukas
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the ...
The Untapped Power of Curation (with Filippo Gramigna)
27 Aug 2025
Contributed by Lukas
Curation isn’t just a buzzword—it’s become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of One...
Building Better Online Communities for Users—and Advertisers (with Jim Daily)
25 Aug 2025
Contributed by Lukas
How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and use...
How AI Is Transforming Creative Effectiveness (with Ian Forrester)
20 Aug 2025
Contributed by Lukas
In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testi...
Simplifying the Programmatic Supply Chain (with Greg Sherrill)
15 Aug 2025
Contributed by Lukas
Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structur...
Recalibrating Identity (with Ali Mack)
12 Aug 2025
Contributed by Lukas
In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as ...
Where Music, Culture and Advertising Meet (with Rob Christensen)
08 Aug 2025
Contributed by Lukas
What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this ep...
Becoming an AdTech God (with Ari Paparo)
05 Aug 2025
Contributed by Lukas
While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. ...
How the Kansas City Chiefs Market a Modern Sports Dynasty (with Lara Krug)
29 Jul 2025
Contributed by Lukas
In this episode, Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how one of the NFL’s most iconic franchises approa...
Fixing Measurement (with Tameka Kee)
23 Jul 2025
Contributed by Lukas
In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unp...
AdTech's Hidden Bottleneck (with Matt Barash)
15 Jul 2025
Contributed by Lukas
In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental le...
Making Ads Less Hateable (with Terry Taouss)
09 Jul 2025
Contributed by Lukas
What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noo...
Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)
03 Jul 2025
Contributed by Lukas
From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertisi...
The Future of MMM (with Greg Dolan)
02 Jul 2025
Contributed by Lukas
Fragmentation in the marketing industry isn’t new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is...
Bringing Strategy Back to Adtech (with Tash Walker)
26 Jun 2025
Contributed by Lukas
Is too much tech undermining your marketing strategy? In an era where there seems to be a tech point solution for everything, hear why it’s cr...
Rethinking Work in Adtech (with Rishad Tobaccowala)
31 May 2025
Contributed by Lukas
Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in t...
Understand Adtech Like a Pro (with Shiv Gupta)
14 Apr 2025
Contributed by Lukas
In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Sh...
Uncovering Human Insight for Programmatic Success (with Albert Thompson)
14 Mar 2025
Contributed by Lukas
In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digi...
The CIO's Playbook for Media Investment (with Shelby Saville)
13 Jan 2025
Contributed by Lukas
In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry ...
The Art of Selling to Holding Companies (with Beau Davis)
16 Dec 2024
Contributed by Lukas
In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into...
Dealing with Signal Loss (with Vince Voiro)
03 Dec 2024
Contributed by Lukas
As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more cruci...
How Agencies Can Keep Up with Media Evolution (with John Lods)
19 Sep 2024
Contributed by Lukas
In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet...
AI, Explained (with Alex Castrounis)
09 May 2024
Contributed by Lukas
Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the in...
Accelerating Campaigns with Automation & AI (with Eric Mayhew)
01 Mar 2024
Contributed by Lukas
Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutio...
Examining the Supply Side (with Ian Trider)
03 Oct 2023
Contributed by Lukas
In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Prod...
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
30 May 2023
Contributed by Lukas
What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put ...
Diving into DOOH Advertising (with Ian Dallimore)
01 May 2023
Contributed by Lukas
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a...
Reaching Black Audiences in Adtech
29 Mar 2023
Contributed by Lukas
While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of hist...
Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
28 Feb 2023
Contributed by Lukas
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In ...
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)
26 Jan 2023
Contributed by Lukas
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafi...
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)
29 Mar 2022
Contributed by Lukas
Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a ren...
Keeping up with Cannabis Advertising (with Sam Hollander)
23 Feb 2022
Contributed by Lukas
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding unde...
Finding Mentorship in AdTech (with Matt Barash)
26 Jan 2022
Contributed by Lukas
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolv...
How to Thrive as a Programmatic Consultant
20 Dec 2021
Contributed by Lukas
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in ...
Creating Inclusive Workplaces (with Corean Canty)
15 Sep 2021
Contributed by Lukas
The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new...
Test Cookieless Targeting...Now! (with Angelina Eng)
28 Jun 2021
Contributed by Lukas
Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identif...
How to Lead a Digital Agency (with Mitch Joel)
28 May 2021
Contributed by Lukas
Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and com...
How to Pitch Digital Innovation (with Walter Geer III)
29 Apr 2021
Contributed by Lukas
The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with adverti...
Considering Cookie Loss & Privacy Law (with Pedro Pavon)
30 Mar 2021
Contributed by Lukas
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers m...
Is it Time to Bring Programmatic In-House? (with April Weeks)
28 Jan 2021
Contributed by Lukas
In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes ...
Committing to Professional Growth (with Jeff Smith)
28 Oct 2020
Contributed by Lukas
These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for...
Empower Your Media Buys through eLearning (with Christine Kim)
30 Sep 2020
Contributed by Lukas
Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self...
Dealing with Diversity (with Veronica Appleton)
26 Aug 2020
Contributed by Lukas
In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and ...
Create Cause-Based Campaigns
20 Jul 2020
Contributed by Lukas
While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—camp...
The Art of the Subscription Box
27 May 2020
Contributed by Lukas
The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical ...
Think Clearly Under Pressure (with Lola Wright)
28 Apr 2020
Contributed by Lukas
Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work ...
Create Ideas Worth Sharing (with Tom Goodwin)
28 Mar 2020
Contributed by Lukas
With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe ...
Leading Fearlessly (with Sean Finnegan)
17 Feb 2020
Contributed by Lukas
Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising vetera...
How to Be the World’s Best Ad Buyer (with Luke Lambert)
19 Jan 2020
Contributed by Lukas
Whether you’re an ad buyer yourself, or just invested in the success of your company's media buying, you’ve probably wondered how the best of the ...
Make Media Buying Better (with Tyler Kelly)
15 Dec 2019
Contributed by Lukas
In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.”...
Selling the American Dream (with James Schwartz)
17 Nov 2019
Contributed by Lukas
James Schwarz is tasked to do a whole lot more than sell the American dream. He’s helping people fulfill the goal of buying and selling property acr...
Growth Hack Your Ad Career (with Anas Ghazi)
21 Oct 2019
Contributed by Lukas
Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role ...
Waves of Change for Location Data (with Lawrence Chan)
17 Sep 2019
Contributed by Lukas
Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which...
How to Make Ads an Experience (with Ira Maher)
19 Aug 2019
Contributed by Lukas
When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their medi...
Innovate or Die (with Rishad Tobaccowala)
23 Jul 2019
Contributed by Lukas
The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t alwa...
Innovate or Die Teaser (with Rishad Tobaccowala)
02 Jul 2019
Contributed by Lukas
This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertisi...
Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)
18 Jun 2019
Contributed by Lukas
Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted t...
Getting Scrappy with Laura Perritte Teaser
10 Jun 2019
Contributed by Lukas
Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?
Under the Influence (with Dalyn Ward)
21 May 2019
Contributed by Lukas
Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a...
Inevitable Automation in Advertising (with Shawn Riegsecker)
30 Apr 2019
Contributed by Lukas
This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation ...
Adtech Unfiltered Teaser
29 Mar 2019
Contributed by Lukas
Centro's Adtech Unfiltered: coming in April 2019.