Adventures in Messaging
Activity Overview
Episode publication activity over the past year
Episodes
#30 | Jason Gatoff, Pendo
09 Sep 2022
Contributed by Lukas
It feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differ...
#29 | Jiong Liu, Okta
06 Sep 2022
Contributed by Lukas
Sometimes product marketers have to launch a little early. Sometimes they have to launch a LOT early 🙂 So how do you create a positioning and mess...
#28 | Jordan Greene, Outreach
06 Sep 2022
Contributed by Lukas
Not enough people talk about using your intuition during messaging development. Because it’s a total secret weapon.The best product marketing teams ...
#27 | April Rassa, HackerOne
05 Sep 2022
Contributed by Lukas
How do you bridge the gap between your product today and the vision for tomorrow?Pretty much every high-growth startup faces this messaging challenge:...
#26 | Jarod Greene, Highspot
04 Sep 2022
Contributed by Lukas
In so many ways, messaging doesn’t belong to your company. It belongs to your customer. Your buyer. And the companies who get closest to the custo...
#25 | Jack Wei, SmartRecruiters
03 Sep 2022
Contributed by Lukas
When writing messaging, the natural reflex is to start with what’s so great about your product. (Especially when you know how amazing it is.)The tri...
#24 | Christine Sotelo-Dag, Intercom
02 Sep 2022
Contributed by Lukas
The secret to messaging that resonates? Start with empathy, not features.Before you put pen to paper, make sure you truly understand your customer’s...
#23 | Peep Laja, Wynter
01 Sep 2022
Contributed by Lukas
A CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for...
#22 | Jeff Beckham, Mixpanel
31 Aug 2022
Contributed by Lukas
This may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go.Like when your buyer...
#21 | Caroline Walthall, Quizlet
31 Aug 2022
Contributed by Lukas
Product Marketers face the challenge of finding the perfect balance for their messaging, identifying which details illuminate the message and which on...
#20 | Derek Frome, Ouster
30 Aug 2022
Contributed by Lukas
When it comes to category creation, success lies in intimately knowing your product and the market, and then getting creative with that knowledge. In...
#19 | Jason Perocho, Braze
29 Aug 2022
Contributed by Lukas
Finding your product’s unique space in the marketplace is everything.That’s why positioning and category definition are two of the most important ...
#18 | Kevin Garcia, Retool
28 Aug 2022
Contributed by Lukas
Research does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company.The key is...
#17 | Andrew Stinger, Coda
27 Aug 2022
Contributed by Lukas
“Your job communicating isn’t done until you’ve been understood.”Words. To. Live. By. 🙌Just because you’ve put a message out there to you...
#16 | Indy Sen, Matterport
26 Aug 2022
Contributed by Lukas
Messaging should be like an API inside your company – a living, breathing narrative that any team or region can plug into and get what they need. T...
#15 | Mary Sheehan, Abobe
25 Aug 2022
Contributed by Lukas
So much goes into creating new positioning and messaging. You have to decide who you want to be as a company. You have to get alignment across differ...
#14 | JD Prater, AWS
24 Aug 2022
Contributed by Lukas
It’s one thing to get asked to position and message a small new feature. But what do you do when the CRO asks you to lead the charge on new positio...
#13 | Savita Kini, Cisco
23 Aug 2022
Contributed by Lukas
At what stage of product development should product marketing be brought in? When should you start creating and testing messaging for a new product?S...
#12 | Daniel Palay, SignEasy
22 Aug 2022
Contributed by Lukas
The best messaging gets into your buyer’s head. It connects the dots between their world and your product.Personas can help you get there. But not i...
#11 | Judy Abad
21 Aug 2022
Contributed by Lukas
With spells at WhatsApp, Slack, Instagram and Facebook, Judy Abad’s resume reads like an iPhone home screen. 😉She knows what serious demand feels...
#10 | Jeffrey Vocell, Iterable
20 Aug 2022
Contributed by Lukas
Every product launch has to land. The stakes are high for product marketers and the pressure is real. That’s when you REALLY want messaging researc...
#9 | Sarah Din, Unbabel
19 Aug 2022
Contributed by Lukas
Subjectivity bleeds into a lot of messaging development. “I don’t like this word.”“I think we should say this instead.”“What about ‘a...
#8 | Jon Rooney, Oracle
18 Aug 2022
Contributed by Lukas
Think of messaging as draft and hypothesis. Something to stress test and poke holes in. Something to iterate and add rigor to.Not something to just fa...
#7 | Michael Peach, Tray.io
18 Aug 2022
Contributed by Lukas
Creating a cohesive, overarching story for a product with different audiences and use cases can be tough. It’s a challenge that many product market...
#6 | Diana Smith, Twilio.org
17 Aug 2022
Contributed by Lukas
It’s easy to think you know how to talk to your customer.But are you using the same words they use? Are you highlighting the same problems they disc...
#5 | Steve Feyer, Eightfold.ai
16 Aug 2022
Contributed by Lukas
It’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.)But safe messaging gets ignored. If you wa...
#4 | Kristen Ribero, Handshake
15 Aug 2022
Contributed by Lukas
There are many things to learn about messaging: value props, product pillars, proof points, etc.But the secret to great messaging isn’t in a framewo...
#3 | Ajit Ghuman, Narvar
15 Aug 2022
Contributed by Lukas
You’d think a solid ROI calculator could convince people to buy. But most purchases aren’t based on rational facts and figures – they’re base...
#2 | Sarah Lambert, Oracle
14 Aug 2022
Contributed by Lukas
Talking to your customers about their challenges – and diving deep into how they make them feel – is an incredible way to test your messaging.The ...
#1 | Francisco T. Bram, Uber Eats
13 Aug 2022
Contributed by Lukas
Great product narratives are never about the product. They're always about the audience.How the product makes them feel. How it makes them act an...