Ep 12: Can You Start Predicting Relevance to Help Create Resonance? And Why Does Superman Wear Those Silly Shorts?

What do Karl Marx, TikTok slang, and the 2025 Superman reboot have in common? In this episode, Aves dives into the idea of resonance—what it is, how to spark it, and why timing and culture matter more than ever for brands trying to stay relevant.We break down:The surprising origin story of Superman (hint: he started as a villain)What “reheating your nachos” has to do with brand buildingWhy Gen Z is obsessed with hopeful heroesAnd how to create resonance by actually understanding your customersIf your brand growth is feeling cold and stale, it might be time to revisit your original nachos. Let’s talk taste, timing, and why those silly little shorts matter.Timestamps:00:00 Culture shifts and brand resonance02:00 Hope Core, TikTok slang, and the nachos metaphor06:00 The untold origin story of Superman14:00 How Superman finally got published20:00 What makes the 2025 reboot resonate25:00 How brands can build long-term resonance30:00 Final thoughts on timing, taste, and customer understandingHashtags:#MarketingStrategy #BrandResonance #CulturalRelevance #Superman2025 #DTCMarketing #CreativeStrategy #AdvertisingPodcast #BrandBuilding #HopeCore #GenZMarketing #ConsumerBehavior #TikTokTrends #RebootCulture #MarketingInsights #PopCultureMarketing #BrandRevival #JamesGunn #PodcastForMarketers #StorytellingInMarketing #EmotionalResonance Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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