Ep 31: Not Around Here, Partner: Post-BFCM Steps That Matter
04 Dec 2025
Contributed by Lukas
Black Friday is over, but this is NOT the time to take your foot off the gas. In this episode, Aves ...
Ep 30: How to Squeeze the Rag Dry This Black Friday Weekend
27 Nov 2025
Contributed by Lukas
Aves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue ...
Ep 29: The Marketer’s Guide to Using Socials On Purpose
20 Nov 2025
Contributed by Lukas
In this episode of Ad-venturous, Aves breaks down what it really looks like to use social platforms ...
Ep 28: Q5: The Hidden Goldmine Between Christmas and New Year’s
13 Nov 2025
Contributed by Lukas
That weird, cozy week between Christmas and New Year’s isn’t just for leftovers and movie marath...
Ep 27: Why Gifting Deserves Its Own Strategy This Q4
06 Nov 2025
Contributed by Lukas
Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this epi...
Ep 26: Big Milk Returns: How to Differentiate Against Established Brands
30 Oct 2025
Contributed by Lukas
Big Milk is back. 🥛In this episode, Avery breaks down how challenger brands can stand out when th...
Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever
23 Oct 2025
Contributed by Lukas
No one trusts you. Yet.In a world where anyone can start a brand, trust is your biggest advantage, a...
Ep 24: Q4 Sale Ad Best Practices
16 Oct 2025
Contributed by Lukas
We’re in the thick of Q4.AKA, the most chaotic, high-stakes, and exciting time of the year for eco...
Ep 23: Differentiation vs. Alienation: The Fine Line Every Brand Walks
09 Oct 2025
Contributed by Lukas
There’s a fine line between standing out and turning people off. In this episode, Avery unpacks th...
Ep 22: The Try-Angle Method for Smarter Ads
02 Oct 2025
Contributed by Lukas
Winning ads start with strong angles. In this episode, Aves Valerio breaks down her “Try-Angle Met...
Ep 21: Cringe Mountain: Why Fearless Brands Win
25 Sep 2025
Contributed by Lukas
What’s holding so many founders and marketers back? Fear of being “cringe.”In this episode of ...
Ep 20: Creative Workflow Hacks
18 Sep 2025
Contributed by Lukas
Want to stop creating ads in chaos and start building content that actually scales? In this episode ...
Ep 19: Creative Diversity Wins Q4
11 Sep 2025
Contributed by Lukas
Here’s how to win Q4 without burning out your ad budget. Aves breaks down why creative diversity b...
Ep 18: Taste v. Discernment, Let’s Have a Chat About AI and Creative
04 Sep 2025
Contributed by Lukas
AI isn’t going anywhere, but does it really have a place in creative work? In this episode of Ad-v...
Ep 17: The Impact of Audio
28 Aug 2025
Contributed by Lukas
When it comes to ads, sound is more than background noise; it’s a performance driver. In this epis...
Ep 16: Checklist: Labor Day Creative Wins to Carry Into Q4
21 Aug 2025
Contributed by Lukas
Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season. In this ep...
Ep 15: 6 Meta Ad Mistakes That Kill Scaling
14 Aug 2025
Contributed by Lukas
Scaling your Meta ads shouldn’t feel impossible. But if you’re stuck, you might be making one (o...
Ep 14: Your Future Self Will Thank You: Q4 Prep Edition
07 Aug 2025
Contributed by Lukas
Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a speci...
Ep 13: Lipstick, Labubus, and Little Treats: From Economic Theory to Acquisition Tactics
31 Jul 2025
Contributed by Lukas
What do lipstick sales, luxury smoothies, and little online indulgences have to do with your acquisi...
Ep 12: Can You Start Predicting Relevance to Help Create Resonance? And Why Does Superman Wear Those Silly Shorts?
24 Jul 2025
Contributed by Lukas
What do Karl Marx, TikTok slang, and the 2025 Superman reboot have in common? In this episode, Aves ...
Ep 11: UGC vs. CGC vs. EGC: When to Use What
17 Jul 2025
Contributed by Lukas
What’s the difference between UGC, CGC, and EGC—and why does it matter?In this episode, we break...
Ep 10: Are You a Little Lad Who Loves Berries and Cream? Because I Am
10 Jul 2025
Contributed by Lukas
What do Michelangelo, Charlie XCX, and a candy-loving Victorian man-child have in common? A bold art...
Ep 9: The Secret Political Strategist Messaging Tool Nobody Wants You to Know About
03 Jul 2025
Contributed by Lukas
What do Apple’s iconic “Get a Mac” ads and political campaigns have in common? A little-known ...
Ep 8: Has Anyone Seen My Copy of The Great Gatsby (And Other Gen Z Questions I Have as a Gen Z)?
26 Jun 2025
Contributed by Lukas
In this episode of Ad-venturous, we dive into the messy, malleable identity of Gen Z through the len...
Ep 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?
19 Jun 2025
Contributed by Lukas
Boomers started out as free-loving, bead-wearing, anti-establishment rebels—and somehow became the...
Ep 6: Did Gen X Pledge Allegiance to Functionality and Value?
12 Jun 2025
Contributed by Lukas
Gen X gets left out of the generational discourse far too often—but what if they’ve been the one...
Ep 5: Have Millennials Been Cooler Than Everyone This Whole Time?
05 Jun 2025
Contributed by Lukas
Millennials have been mocked, memed, and misunderstood for years—but what if they were actually on...
Ep 4: The Derek Zoolander Center for Kids Who Can't Write Copy Good
29 May 2025
Contributed by Lukas
And Wanna Learn to Do Other Stuff Good Too...Writing great copy isn’t about sounding clever—it’...
Ep 3: Chupa Chups + Salvador Dalí + Your Brand = ???
22 May 2025
Contributed by Lukas
What do lollipops, Salvador Dali, and your brand have in common?More than you think.In this episode,...
Ep 2: FIIIIIIIIIIIIREEEEEEEE (sale) tips and tricks for causing a scene
15 May 2025
Contributed by Lukas
On this episode of Adventurous, Aves breaks down how DTC brands should be using Memorial Day not jus...
EP 1: A Peanut Butter Sandwich Could Always Lead to Disaster...
08 May 2025
Contributed by Lukas
On the debut episode of Ad-venturous, DTC’s new podcast, Avery Valerio from Pilothouse takes us de...
TEASER: Welcome to Ad-venturous!
04 May 2025
Contributed by Lukas
Welcome to Ad-venturous! Tune in for the first full episode on May 8th.Here's what's in store 👇We...