Ad-venturous
Episodes
Ep 38: The Personal Rebrand Era (And What Brands Should Do About It)
22 Jan 2026
Contributed by Lukas
“Personal rebrands” are everywhere—and it’s changing how people buy.In this episode, AVEs breaks down why the personal rebrand era matters for...
Ep 37: The Old Spice Rebrand That Actually Worked
15 Jan 2026
Contributed by Lukas
Most rebrands don’t fail because the logo is bad. They fail because they don’t change who the brand is for.In this episode of Ad-venturous, Avery ...
Ep 36: Why do logo changes feel like personal betrayals now?
08 Jan 2026
Contributed by Lukas
In this episode of Ad-venturous, Aves kicks off a new mini-series on rebrands by unpacking why they spark so much outrage in today’s Omnipresent Bra...
Ep 35: UGC vs. CGC vs. EGC: When to Use What (Replay)
01 Jan 2026
Contributed by Lukas
If you missed this the first time, it’s a great reset on how to think about creator content.What’s the difference between UGC, CGC, and EGC—and ...
Ep 34: Building the Omnipresent Brand (Part 3): Holding Up the Mirror
25 Dec 2025
Contributed by Lukas
In Part 3 of Building the Omnipresent Brand, we zoom in on where DTC marketing stands right now, and why the brands winning attention aren’t chasing...
Ep 33: Building the Omnipresent Brand (Part 2): Where Is the Line?
18 Dec 2025
Contributed by Lukas
In Part 2 of this series, Aves steps beyond tactics and into culture.As brands become omnipresent, the line between art, advertising, and identity sta...
Ep 32: Building the Omnipresent Brand (Part 1)
11 Dec 2025
Contributed by Lukas
In this episode, Aves kicks off a three-part series on what replaces the millennial brand and why “omnipresence” is the next frontier for brands t...
Ep 31: Not Around Here, Partner: Post-BFCM Steps That Matter
04 Dec 2025
Contributed by Lukas
Black Friday is over, but this is NOT the time to take your foot off the gas. In this episode, Aves walks through the exact system she uses to organiz...
Ep 30: How to Squeeze the Rag Dry This Black Friday Weekend
27 Nov 2025
Contributed by Lukas
Aves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue weekend of the year. No generic “best practices,...
Ep 29: The Marketer’s Guide to Using Socials On Purpose
20 Nov 2025
Contributed by Lukas
In this episode of Ad-venturous, Aves breaks down what it really looks like to use social platforms with intention when social is literally part of yo...
Ep 28: Q5: The Hidden Goldmine Between Christmas and New Year’s
13 Nov 2025
Contributed by Lukas
That weird, cozy week between Christmas and New Year’s isn’t just for leftovers and movie marathons; it’s one of the most overlooked opportuniti...
Ep 27: Why Gifting Deserves Its Own Strategy This Q4
06 Nov 2025
Contributed by Lukas
Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this episode, Avery breaks down how to build a real giftin...
Ep 26: Big Milk Returns: How to Differentiate Against Established Brands
30 Oct 2025
Contributed by Lukas
Big Milk is back. 🥛In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants. Using Oatly’s ...
Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever
23 Oct 2025
Contributed by Lukas
No one trusts you. Yet.In a world where anyone can start a brand, trust is your biggest advantage, and social proof is how you earn it.In this episode...
Ep 24: Q4 Sale Ad Best Practices
16 Oct 2025
Contributed by Lukas
We’re in the thick of Q4.AKA, the most chaotic, high-stakes, and exciting time of the year for ecommerce brands. In this episode, Avery breaks down ...
Ep 23: Differentiation vs. Alienation: The Fine Line Every Brand Walks
09 Oct 2025
Contributed by Lukas
There’s a fine line between standing out and turning people off. In this episode, Avery unpacks the difference between differentiation and alienatio...
Ep 22: The Try-Angle Method for Smarter Ads
02 Oct 2025
Contributed by Lukas
Winning ads start with strong angles. In this episode, Aves Valerio breaks down her “Try-Angle Method” for developing ad angles that connect acros...
Ep 21: Cringe Mountain: Why Fearless Brands Win
25 Sep 2025
Contributed by Lukas
What’s holding so many founders and marketers back? Fear of being “cringe.”In this episode of Ad-venturous, Aves breaks down why cringe culture ...
Ep 20: Creative Workflow Hacks
18 Sep 2025
Contributed by Lukas
Want to stop creating ads in chaos and start building content that actually scales? In this episode of Ad-venturous, Aves shares her proven creative w...
Ep 19: Creative Diversity Wins Q4
11 Sep 2025
Contributed by Lukas
Here’s how to win Q4 without burning out your ad budget. Aves breaks down why creative diversity beats raw volume on Meta and walks through the exac...
Ep 18: Taste v. Discernment, Let’s Have a Chat About AI and Creative
04 Sep 2025
Contributed by Lukas
AI isn’t going anywhere, but does it really have a place in creative work? In this episode of Ad-venturous, we break down the buzzy conversation aro...
Ep 17: The Impact of Audio
28 Aug 2025
Contributed by Lukas
When it comes to ads, sound is more than background noise; it’s a performance driver. In this episode of Ad-venturous, Aves breaks down how audio ch...
Ep 16: Checklist: Labor Day Creative Wins to Carry Into Q4
21 Aug 2025
Contributed by Lukas
Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season. In this episode, Aves breaks down a creative checklist to ma...
Ep 15: 6 Meta Ad Mistakes That Kill Scaling
14 Aug 2025
Contributed by Lukas
Scaling your Meta ads shouldn’t feel impossible. But if you’re stuck, you might be making one (or more) of these six mistakes.In this solo episode...
Ep 14: Your Future Self Will Thank You: Q4 Prep Edition
07 Aug 2025
Contributed by Lukas
Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up...
Ep 13: Lipstick, Labubus, and Little Treats: From Economic Theory to Acquisition Tactics
31 Jul 2025
Contributed by Lukas
What do lipstick sales, luxury smoothies, and little online indulgences have to do with your acquisition strategy?In this episode, Avery breaks down t...
Ep 12: Can You Start Predicting Relevance to Help Create Resonance? And Why Does Superman Wear Those Silly Shorts?
24 Jul 2025
Contributed by Lukas
What do Karl Marx, TikTok slang, and the 2025 Superman reboot have in common? In this episode, Aves dives into the idea of resonance—what it is, how...
Ep 11: UGC vs. CGC vs. EGC: When to Use What
17 Jul 2025
Contributed by Lukas
What’s the difference between UGC, CGC, and EGC—and why does it matter?In this episode, we break down the “big three” of creator content:🧍...
Ep 10: Are You a Little Lad Who Loves Berries and Cream? Because I Am
10 Jul 2025
Contributed by Lukas
What do Michelangelo, Charlie XCX, and a candy-loving Victorian man-child have in common? A bold artistic vision—and a lesson in trusting it.In this...
Ep 9: The Secret Political Strategist Messaging Tool Nobody Wants You to Know About
03 Jul 2025
Contributed by Lukas
What do Apple’s iconic “Get a Mac” ads and political campaigns have in common? A little-known framework that shapes how people think—and buy.I...
Ep 8: Has Anyone Seen My Copy of The Great Gatsby (And Other Gen Z Questions I Have as a Gen Z)?
26 Jun 2025
Contributed by Lukas
In this episode of Ad-venturous, we dive into the messy, malleable identity of Gen Z through the lens of F. Scott Fitzgerald’s The Great Gatsby. Ave...
Ep 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?
19 Jun 2025
Contributed by Lukas
Boomers started out as free-loving, bead-wearing, anti-establishment rebels—and somehow became the poster generation for avocado toast hate and PDF ...
Ep 6: Did Gen X Pledge Allegiance to Functionality and Value?
12 Jun 2025
Contributed by Lukas
Gen X gets left out of the generational discourse far too often—but what if they’ve been the ones quietly holding everything together this whole t...
Ep 5: Have Millennials Been Cooler Than Everyone This Whole Time?
05 Jun 2025
Contributed by Lukas
Millennials have been mocked, memed, and misunderstood for years—but what if they were actually onto something all along? In this episode, Aves dive...
Ep 4: The Derek Zoolander Center for Kids Who Can't Write Copy Good
29 May 2025
Contributed by Lukas
And Wanna Learn to Do Other Stuff Good Too...Writing great copy isn’t about sounding clever—it’s about making real human connections. In this ep...
Ep 3: Chupa Chups + Salvador Dalí + Your Brand = ???
22 May 2025
Contributed by Lukas
What do lollipops, Salvador Dali, and your brand have in common?More than you think.In this episode, we unwrap the surprisingly powerful branding less...
Ep 2: FIIIIIIIIIIIIREEEEEEEE (sale) tips and tricks for causing a scene
15 May 2025
Contributed by Lukas
On this episode of Adventurous, Aves breaks down how DTC brands should be using Memorial Day not just as a sales event—but as a mission-critical tes...
EP 1: A Peanut Butter Sandwich Could Always Lead to Disaster...
08 May 2025
Contributed by Lukas
On the debut episode of Ad-venturous, DTC’s new podcast, Avery Valerio from Pilothouse takes us deep into the making of one of the greatest ad campa...
TEASER: Welcome to Ad-venturous!
04 May 2025
Contributed by Lukas
Welcome to Ad-venturous! Tune in for the first full episode on May 8th.Here's what's in store 👇We see more ads in our day-to-day lives than ever be...