Ep 28: Q5: The Hidden Goldmine Between Christmas and New Year’s

That weird, cozy week between Christmas and New Year’s isn’t just for leftovers and movie marathons; it’s one of the most overlooked opportunities in marketing.In this episode, Avery breaks down what “Q5” really is, why CPMs drop while audiences scroll endlessly, and how smart brands use this window to squeeze in extra revenue before year-end. From verticals that thrive (wellness, fitness, CPG) to creative angles that actually work (“Santa didn’t get you what you wanted?”), this is your guide to turning holiday downtime into serious results.#Ecommerce #MarketingPodcast #DigitalMarketing #DTC #Q5 #MediaBuying #AdCreative #HolidayMarketing #BrandStrategy00:00 – Introduction: What “Q5” Actually Is and Why It Matters04:00 – Who Wins in Q5: The Verticals That Thrive06:00 – Why “New Year, New You” Is Dead (and What To Say Instead)09:00 – How To Nail CPG & Wellness Subscription Strategy17:00 – Q5 Offer Strategy: Turning Downtime Into Revenue21:00 – Winning Angles: Bad Gifts, Holiday Stress, and “Treat Yourself”25:00 – What Not To Do: Avoiding the Holiday HangoverWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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