Ep 2: FIIIIIIIIIIIIREEEEEEEE (sale) tips and tricks for causing a scene

On this episode of Adventurous, Aves breaks down how DTC brands should be using Memorial Day not just as a sales event—but as a mission-critical test for Q4. From offer structure to creative strategy, this episode is a goldmine for marketers who want more than just “cheap clicks.”Key topics covered:Strategic use of Memorial Day for Q4 promo testingOffer structures that align with business goals (tiered, sitewide, GWP)Why early access paid-only promos workCreating branded sale content with angles, colors, and formats that cut throughText-only ads, lifestyle overlays, product renders, and short-form content breakdownsPlanning vs “turning on a sale and seeing what happens”Using promo codes as segmentation and brand integrity toolsWhether you’re optimizing EBITDA or maximizing new customer acquisition, this episode shows how to plan, produce, and profit from your promo calendar with intention.0:00 Introduction4:00 How Discount Saturation Has Changed Consumer Behavior6:00 Planning Your Sale: Why, What, When Framework9:00 Offer Structures That Work12:30 Creative Flow: Prepping for the Full Sale Cycle15:30 Creating a Sale Angle That Builds Brand Equity18:00 Why Text-Only Ads Still Work24:00 Short-Form Video: Why Reels Must Be Part of Your Plan#DTCMarketing #EcommerceStrategy #MemorialDaySale #PerformanceMarketing #PaidSocial #OfferStrategy #CreativeTesting #MarketingTips #DigitalMarketing #EcommerceGrowth #BrandBuilding #PromoPlanningWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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