Ep 31: Not Around Here, Partner: Post-BFCM Steps That Matter

Black Friday is over, but this is NOT the time to take your foot off the gas. In this episode, Aves walks through the exact system she uses to organize hundreds of ads, break down what actually happened over BFCM, and extract the insights that drive next year’s wins.You’ll learn how to structure a clean performance review, map creative by persona, identify who your ads really resonated with, and run a post-mortem that removes emotion and focuses on truth. Aves also shares the framework she’s used for years across industries to separate team-initiated wins, opportunities, external factors, and objective performance outcomes.#DTCMarketing #EcommerceGrowth #BlackFridayStrategy #PostBFCM #PerformanceMarketing #MediaBuying #CreativeStrategy #MetaAds #MarketingSystems #BFCMLearnings #AdCreative #RetentionMarketing #MarketingFrameworks #GrowthMarketing00:00 — Introduction05:22 — Organizing Hundreds of Ads09:37 — Who Your Ads Actually Reached16:40 — The BFCM Post-Mortem Framework27:11 — Performance Summary Breakdown29:31 — Turning Learnings Into 2026 StrategyWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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