Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Ad-venturous

Ep 11: UGC vs. CGC vs. EGC: When to Use What

17 Jul 2025

Description

What’s the difference between UGC, CGC, and EGC—and why does it matter?In this episode, we break down the “big three” of creator content:🧍‍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers.🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind.💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful.Avery shares how each content type works, when to use them, and what kind of results to expect—plus real-world examples from brands like Coach.If you’re building a content strategy and want to know where to invest (and what to stop doing), this one’s for you.Timestamps:00:00 Understanding UGC, CGC, and EGC02:00 Why creating content yourself matters05:00 What makes good user generated content10:00 Building community through UGC14:00 Creator generated content vs UGC18:00 Tips for original and high-performing CGC22:00 Employee generated content examples26:00 Why EGC works in organic and paid strategies29:00 When to use each content typeHashtags:#UGC #CGC #EGC #UserGeneratedContent #CreatorMarketing #ContentStrategy #PerformanceMarketing #DTCMarketing #MarketingPodcast #BrandBuilding #EmployeeGeneratedContent #SocialMediaMarketing #AdCreative #DigitalMarketing #CreatorEconomy #MarketingTips #PodcastClip #MarketingInsights #ContentMarketing #ScaleWithContent Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.