Ep 17: The Impact of Audio

When it comes to ads, sound is more than background noise; it’s a performance driver. In this episode of Ad-venturous, Aves breaks down how audio choices shape attention, emotion, and conversions. From stronger voiceover scripts to smart use of trending sounds and even ASMR, discover how to make your ads not just look good, but sound unforgettable.#AdventurousPod #DTCMarketing #AdCreative #AudioMarketing #VoiceoverTips #TrendingSounds #MarketingStrategy #PerformanceMarketing #CreativeStrategy #SoundMatters00:00 Introduction – Why sound matters in ads03:00 From Silent Scrolls to Sound-On – How TikTok and Reels changed consumer behavior06:00 Voiceovers That Convert – Strong scripts vs. lazy hooks09:00 Stop Using “Stop Scrolling” Hooks – Why overused intros fail11:00 The Language Gap – Speaking your customers’ language14:00 What Seinfeld Can Teach Marketers – Shared culture and belonging18:00 Trending Sounds & Expiration Dates – Fun, fast, but short-lived27:00 ASMR & Product Sound Design – When sensory audio sellsWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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