Ep 27: Why Gifting Deserves Its Own Strategy This Q4

Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this episode, Avery breaks down how to build a real gifting strategy that goes beyond discounts and flash sales.Learn how to: 🎁 Map your customer’s gifting journey 💡 Connect emotional reactions to your product’s key USPs 📈 Build a creative range that actually converts 🛍️ Optimize post-click experiences for high-intent shoppersIf your ads are only focused on “the sale,” you’re missing one of the most powerful opportunities of the season.#AdventurousPodcast #DTCMarketing #EcommerceMarketing #Q4Strategy #GiftingStrategy #AdCreative #MetaAds #PerformanceMarketing #MarketingPodcast #EcommercePodcast #DigitalMarketing #PaidSocial #MarketingTips #ItsGivingGifting #Q4Marketing #AdStrategy #BrandBuilding #CreativeStrategy #DTCBrands00:00 – Introduction: Why Gifting Deserves Its Own Strategy04:00 – Mapping the Gifting Journey (Who’s Buying and Why)10:00 – Turning Product USPs Into Thoughtful Gift Moments15:00 – Building Gifting Creative That Converts20:00 – Post-Click: Landing Pages and Checkout That Simplify Gifting25:00 – Stop Making Gift Guides — Do This InsteadWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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