Ep 8: Has Anyone Seen My Copy of The Great Gatsby (And Other Gen Z Questions I Have as a Gen Z)?

In this episode of Ad-venturous, we dive into the messy, malleable identity of Gen Z through the lens of F. Scott Fitzgerald’s The Great Gatsby. Aves breaks down what Gatsby, Nick, and the ever-watching eyes of Dr. T.J. Eckleburg can teach us about internet culture, trend-chasing, faux authenticity, and the paradox of being both observer and influencer in a generation obsessed with being seen. Spoiler alert: we’re all a little more Nick than Gatsby.Whether you're a Gatsby stan, a Gen Z marketer, or just here for the existential dread and literary hot takes—this one’s for you.Timestamps00:00 Gen Z and the fear of wanting02:00 Why The Great Gatsby is the perfect Gen Z lens05:00 Jay Gatsby and the illusion of the American Dream09:00 Gen Z’s relationship with influence and authenticity15:00 The impact of constant observation on culture19:00 The green light as a metaphor for Gen Z consumerism25:00 Why Gen Z doesn’t trust traditional brand loyalty30:00 What marketers need to know about selling to Gen ZHashtags#GenZ #TheGreatGatsby #FScottFitzgerald #GatsbyAnalysis #GenZMarketing #DigitalCulture #AdventurousPodcast #TrendCycles #SocialMediaCulture #InternetIdentity #BookTok #PodcastEpisode #MarketingToGenZ #CulturalCommentary #AuthenticityCrisis #GreatGatsbySymbolism #GreenLight #NickCarraway #ConsumerBehavior #DTCMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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