Ep 30: How to Squeeze the Rag Dry This Black Friday Weekend

Aves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue weekend of the year. No generic “best practices,” just the exact steps she takes to find hidden winners, fix underperformers, and squeeze every last drop of performance out of Meta, Shopify, and your landing pages.In this episode, you’ll learn:What to check first on Saturday morningHow to spot high-engagement, low-conversion ads worth iteratingWhat comments, clicks, and demos can tell you about hidden anglesHow Warp Drive unlocks fast landing-page testingHow to prioritize builds without burning efficiencyThe creative iteration system Aves uses all weekend long#dtc #ecommerce #blackfriday #cybermonday #marketingpodcast #adcreative #performancecreative #metaads #creativestrategy00:00 — Introduction: The Saturday Morning Black Friday Check-In02:00 — How Aves Approaches Creative During BF/CM Weekend04:00 — What She Looks for First in Meta + Shopify06:00 — Using Comments to Validate Offer & Sentiment10:00 — Fixing High-Engagement, Low-Conversion Ads15:00 — Reading Product + SKU Data to Guide Creative17:00 — Output, Spend, and Avoiding Overproduction Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

There are no comments yet.

Please log in to write the first comment.