Ep 26: Big Milk Returns: How to Differentiate Against Established Brands

Big Milk is back. 🥛In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants. Using Oatly’s cheeky, copy-driven approach as a case study, she explores what it really takes to differentiate, from breaking category conventions and rethinking PDPs to using humor and design as your secret weapons.If you’re fighting for attention in a space dominated by the “big guys,” this episode’s for you.#DTC #MarketingPodcast #Adventurous #BrandStrategy #CreativeStrategy #Ecommerce #PerformanceMarketing #Advertising #DigitalMarketing #BrandBuilding #ChallengerBrands #AdCreative #MediaBuying #CRO #LandingPageOptimization #Oatly #CreativeTesting #ContentStrategy #MarketingTips #MarketingEducation #DTCMarketing00:00 – Introduction: Why going up against legacy brands matters02:30 – Oatly vs. Dairy Milk: Playful disruption done right05:00 – Humor + Copy: Your most powerful differentiators10:30 – Design and packaging as competitive advantage13:00 – Landing pages that turn curiosity into customers20:00 – Above-the-fold testing and CTA tweaks that drive results31:00 – Pilothouse’s Warp Drive: Testing at scale37:00 – Avery’s Q4 advice + final takeawaysWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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