Ep 29: The Marketer’s Guide to Using Socials On Purpose

In this episode of Ad-venturous, Aves breaks down what it really looks like to use social platforms with intention when social is literally part of your job.From personal posting to structured inspiration gathering to deep persona research, Aves explores how to show up online on purpose, not out of habit. She shares:Why “unstructured research time” isn’t researchHow personal posting can actually make you a sharper, faster creatorThe real way to separate work scrolling from leisure scrollingWhere personas actually live online (hint: not always where you think)How understanding different communities makes you a better marketerWhy thoughtful screen-time boundaries lead to better creative outputTune in, take notes, and start showing up online with intention.#DigitalMarketing #SocialMediaStrategy #ContentStrategy #CreatorEconomy #MarketingTips #DTCPodcast #EcommerceMarketing #PersonaResearch #SocialMediaMarketing #BrandBuilding #MarketingPodcast #PaidSocial #ContentCreatives #MarketingMindset #AdStrategy00:00:00 — Introduction: How Marketers Should Really Show Up Online00:02:00 — The Moral Philosophy Story & Standpoint Theory00:05:00 — Personal vs. Professional Posting Online00:10:00 — Posting for Fun Makes You a Better Marketer00:14:00 — The Myth of “Unstructured Research Time”00:20:00 — Creative Targeting Starts With Persona Strategy00:25:00 — Platform Demographics: Why They MatterWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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