Ep 3: Chupa Chups + Salvador Dalí + Your Brand = ???

What do lollipops, Salvador Dali, and your brand have in common?More than you think.In this episode, we unwrap the surprisingly powerful branding lessons behind Chupa Chups—the iconic lollipop brand with a surrealist twist. From a Dali-designed logo to a sugar-free product that still flies off shelves, you'll learn how to blend design, desire, and strategy to create brand stickiness (pun intended).Whether you're running ads, optimizing landing pages, or building your next big campaign—this sweet story might just reshape your approach.0:00 – Introduction2:00 – The Importance of Mobile User Experience5:30 – Collaborating with AppLovin: A Mobile Advertising Insight9:00 – Salvador Dalí's Influence on Chupa Chups Branding12:45 – Understanding Consumer Psychology in Marketing16:30 – The Cultural Impact of Chupa Chups Over the Decades22:15 – Highlighting a Notable Chupa Chups Advertisement25:50 – Key Takeaways and Final Thoughts#BrandStrategy #MarketingPodcast #ConsumerPsychology #UXDesign #MobileMarketing #CreativeBranding #ChupaChups #SalvadorDali #DesignInspiration #BrandIdentity #AdCreatives #MarketingTips #VisualBranding #BrandStorytelling #PsychologyInMarketing #CulturalMarketing #CreativeMarketing #LollipopMarketing #IconicBrands #MarketingLessonsWork with Pilothouse: ⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠Subscribe on YouTube: ⁠⁠https://www.youtube.com/@DTCPodcast⁠⁠Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠⁠Listen to DTC Podcast: ⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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