Ep 16: Checklist: Labor Day Creative Wins to Carry Into Q4

Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season. In this episode, Aves breaks down a creative checklist to make sure your content actually drives clicks and conversions. From UGC, CGC, and EGC to static ads, lo-fi trends, and landing page tweaks, you’ll get practical ideas to set your brand up for Labor Day wins that roll straight into Q4.#LaborDayMarketing #EcommerceMarketing #AdCreative #ContentStrategy #DTCMarketing #HolidayCampaigns #MarketingPodcast #BrandGrowth #Q4Prep #DigitalAdvertising00:00 Introduction02:00 Sales strategy — beyond blanket discounts06:00 UGC, CGC & EGC — creative buckets to prep12:00 Short-form video hacks that drive clicks18:00 Employee-generated content for agility19:00 Static ads — text, overlays & founder letters26:00 Lo-fi creative — when scrappy works (and when it doesn’t)31:00 Landing pages — patching the leaky bucketWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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