Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Ad-venturous

Ep 4: The Derek Zoolander Center for Kids Who Can't Write Copy Good

29 May 2025

Description

And Wanna Learn to Do Other Stuff Good Too...Writing great copy isn’t about sounding clever—it’s about making real human connections. In this episode, we dive into what makes copy actually good (hint: it’s not AI alone), why authenticity still matters, and how small details can scale your brand voice across platforms. From luxury coffee to political speeches to a legendary Chivas Regal ad, we explore the emotional backbone of great marketing. Plus, a reminder that Father’s Day is the perfect time to bring the human stank back to your brand voice.Subscribe, listen, and let’s all try to write copy a little more good.00:00:00 – Introduction00:03:47 – The Power of Copy That Moves You00:07:22 – Why Emotion Is the Heart of Great Marketing00:11:39 – Writing Like You Speak: The Secret to Authenticity00:14:42 – Storytelling Isn’t Just More Words00:18:09 – Creating That “That’s Me” Moment00:25:48 – Building Brands Through Value, Not Force00:33:01 – The “Human Stank”: Why People Need People00:40:18 – The Art of Emotion in Advertising#Copywriting #MarketingTips #BrandVoice #AuthenticMarketing #HumanConnection #AdvertisingStrategy #ContentMarketing #EcommerceMarketing #AIMarketing #CreativeStrategy #WriteCopyGood #ZoolanderMarketing #HumanStank #CopywritersOfSpotify #FathersDayMarketingWork with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcastSubscribe to DTC: ⁠https://www.directtoconsumer.co/⁠Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.