In our previous episode, we talked about curating an online event from scratch and other aspects one must keep in mind while planning a virtual event.But the process doesn’t end there.You need to get the word out about your event now. How do you get the audience for your event?What platforms should you use to promote a virtual event?Which platforms should be used to get a certain type of audience?Who should you collaborate with in order get more participants? And so, in this episode, we aim to aim to answer these questions by decoding the marketing strategy for our online event, Melange.We’ve talked about how to create a marketing plan, leveraging strategic relationships with other organisations to gain more outreach and attracting more audience.We hope this episode serves as your guide to marketing an online event!
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