Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Advertere TV

THE BIGGEST REASONS WHY BRANDS DIE |E22| ADVERTERE TV EXPLAINS

07 Dec 2021

Description

A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common. Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience. This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market. 

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.