Advertising is Dead: It's all Business with Varun Duggirala

Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)

22 Nov 2022

Contributed by Lukas

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a...

Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)

16 Nov 2022

Contributed by Lukas

Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a...

Kaushik Mukherjee on The Journey & Evolution of SUGAR

02 Nov 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.He tells us the company's genesis, how it ...

Destigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari

18 Oct 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been ch...

Crossover Episode: AiD X Think Fast: Founder to Founder ft. Suchita Salwan

11 Oct 2022

Contributed by Lukas

This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB. They talk ...

Your Phone is Your Production Studio ft. Nicola Mendelsohn

04 Oct 2022

Contributed by Lukas

This episode of Advertising is Dead was recorded at the Meta creator's day event!Varun Duggirala is joined by Nicola Mendelsohn, VP, Global Business a...

Personal Branding & the Communications Landscape with Karthik Srinivasan

27 Sep 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Karthik Srinivasan joins Varun Duggirala to discuss the communications space.Firstly they discuss newspaper ad...

Twitter Trends Report 2022 with Rishabh Sharma

20 Sep 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun is joined by Rishabh Sharma, Head- TwitterNext India. They discuss the latest India Twitter Trends repor...

Enabling Creators through Community & Spaces with Azaan Feroz Sait

13 Sep 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun talks to Azaan Feroz Sait- Founder & Chief Happiness Officer, The Hub, Bengaluru. They discuss the c...

HDFC Investverse E1: Preparing to be Unprepared ft. Varun Duggirala

08 Sep 2022

Contributed by Lukas

As an entrepreneur, it's very important to understand and learn how to manage your finances so you can better plan for your as well as your business's...

Blending Fitness & Tech with Ketan Mavinkurve

06 Sep 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun is joined by Ketan Mavinkurve, CEO & Founder of Alpha Coach, a fitness app. He talks about the fitne...

Abhishek Patil on Problem-Solving Brand Growth through Community

30 Aug 2022

Contributed by Lukas

Problem-solving often takes more than one person. The collective knowledge and individual perspective toward a problem help solve it and accelerate gr...

Minu Margeret on the Importance of Community Building for a Brand

23 Aug 2022

Contributed by Lukas

Have you ever felt that you want to wear something trendy yet comfortable? And observed how Athleisure has caught on in the recent time?In this episod...

Anurakt Jain on Building a Capital Platform that enables Growth for Businesses

16 Aug 2022

Contributed by Lukas

In this episode of Advertising is dead, Varun is joined by Anurakt Jain, the co-founder of KlubWorks who takes us on his entrepreneurial journey &...

Shephali Bhatt on the Evolution of the Creator Economy

09 Aug 2022

Contributed by Lukas

Gone are the days when content creation was a fun pastime. It is a full-time job and takes a village to make things happen. In this episode, Varun Dug...

D2C Deep-Dive ft. Arjun Vaidya, Founder - Dr. Vaidya's

02 Aug 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun is joined by Arjun Vaidya, Founder, Dr. Vaidya's. He talks to us about building Dr. Vaidya's, trial and ...

The Metaverse & Virtual Experiences with Piyush Gupta

03 May 2022

Contributed by Lukas

Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then t...

Aayushman Sinha on the Growth of Musicians as True Culture Drivers

26 Apr 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all conc...

Guilt-free snacking with Suhasini Sampath

19 Apr 2022

Contributed by Lukas

At the end of a great workout, one would definitely prefer eating a healthy snack- something that replenishes lost nutrients, is tasty, and made from ...

Manish Pandey on The Creator Economy

12 Apr 2022

Contributed by Lukas

The world has moved beyond the term 'influencer'. It's 'Creator' now. Folks on the internet have been creating content for themselves, for brands; and...

The evolution of the Furniture Market

05 Apr 2022

Contributed by Lukas

Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until...

Being True with Food & Consumers

29 Mar 2022

Contributed by Lukas

Fill out the IVM Survey: https://ivmpodcasts.com/surveyIn this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder & CEO of...

Building Digital-First Businesses with Pallavi Utagi & Mamta Roy

22 Mar 2022

Contributed by Lukas

The world did not stop when the Lockdown was mandated. Instead, it just went online. And businesses too saw an opportunity and decided to go digital. ...

The Business of Fame with Malini Agarwal

15 Mar 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun Duggirala is joined by Malini Agarwal, Founder & Creative Director MissMalini Entertainment, Girl Tr...

Linkedin & Creator Acceleration with Pooja Chhabria & Pooja Dhingra

08 Mar 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Varun Duggirala is joined by Pooja Chhabria (APAC Head of Creator Management, LinkedIn) and Pooja Dhingra (Pas...

Saransh Goila on the Journey of a Foodpreneur

01 Mar 2022

Contributed by Lukas

In this episode of Advertising Is Dead, Chef Saransh Goila joins Varun Duggirala to tell us about his latest venture 'Bambai Meal Rolls'. He also tell...

Understanding School Ed-Tech with Anupam Gurani

22 Feb 2022

Contributed by Lukas

This week on Advertising Is Dead, Varun is joined by Anupam Gurani, the Chief Marketing Officer of LEAD- India’s foremost player in the School EdTec...

Hitesh Dhingra on the Evolution of the Male Grooming Industry

15 Feb 2022

Contributed by Lukas

In this episode of Advertising is Dead, Varun is joined by Hitesh Dhingra, Founder of the Man Company. He has an interesting story of how the idea of ...

Vedant Lamba on Scaling Sneaker Culture

08 Feb 2022

Contributed by Lukas

Fill out our brand recall survey: https://www.surveymonkey.com/r/6HP2RVBIn this episode of Advertising Is Dead, Varun is joined by Vedant Lamba, found...

Aneesh Bhasin on Building Mass Premium Non-Alcohol Products

01 Feb 2022

Contributed by Lukas

In this episode, Varun is in conversation with Aneesh Bhasin who is one of the co-founders of Svami drinks that makes progressive drinks and mixers. H...

Aman Gupta on building boAt, Shark Tank & Happiness

25 Jan 2022

Contributed by Lukas

In this episode, Varun is in conversation with Aman Gupta, Co-Founder & CMO of boAt. He talks about capturing the audio accessories market at the ...

Alex Dwek on Creator-led Education

18 Jan 2022

Contributed by Lukas

In this episode of Advertising is Dead, Varun is joined by Alex Dwek from Nas Academy to talk about creators turning educators. Access to social media...

Rohit Raj On Being a Creator's CEO, Dhindora & Beyond

11 Jan 2022

Contributed by Lukas

On this episode of Advertising Is Dead, Rohit Raj joins Varun Duggirala and gives us an insight into what it takes to be the business partner of a bel...

Arman Sood On Reinventing How We Drink Coffee

04 Jan 2022

Contributed by Lukas

In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generati...

Anil Viswanathan on Evolving Brand Storytelling, Senior Director- Marketing, Mondelez India

28 Dec 2021

Contributed by Lukas

In this episode of Advertising is Dead, Varun Duggirala talks to Anil Viswanathan from Mondelez India. They discuss our beloved Cadbury and its campai...

Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary

21 Dec 2021

Contributed by Lukas

On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu (CEO and Co-Founder of TVision) and Shikher Chaudhary (Director, Neurons ...

Anmol Gill on Balancing Culture, Technology and Brand Experiences

14 Dec 2021

Contributed by Lukas

On this episode of Advertising is Dead, Varun Duggirala talks to Anmol Gill, Head of Customer Marketing, BACARDÍ, India. The two discuss how the Alco...

Divyanshu Damani on Helping Creators Monetise Beyond Advertising

07 Dec 2021

Contributed by Lukas

On this episode of Advertising is Dead, Varun Duggirala talks to Divyanshu Damani, co-founder and CEO at TagMango. The two discuss how content creator...

Mythpat on his Creator Journey & Being an Entertainer

30 Nov 2021

Contributed by Lukas

Content Creator and gamer Mythpat joins Varun Duggirala on this episode of Advertising is Dead. The two discuss how Mythpat started off his journey to...

Vaibhav Sisinty on Cohort Based Learning, Growth Hacking & Beyond

23 Nov 2021

Contributed by Lukas

The Founder and CEO of Growth School, Vaibhav Sisinty joins Varun Duggirala in this episode of Advertising is Dead to talk about cohort based learning...

Paul Ravindranath on Helping Startups Accelerate and Innovate

16 Nov 2021

Contributed by Lukas

The startup ecosystem as a whole has helped solve many a problem and challenge while driving immense innovation in every space.They’ve also been boo...

Pooja Dhingra on Her Entrepreneurial & Creator Journeys

09 Nov 2021

Contributed by Lukas

The journeys of creators and entrepreneurs hold a ton of insights and learnings for all of us dig into. On this special 150th episode, Varun is joined...

Sharmin Ali on Evolving Empathy in Content with AI

02 Nov 2021

Contributed by Lukas

The content marketing space has been ripe for disruption for some time now. And with the advent of the marketplace as well as the AI driven capability...

Arun Srinivas & Sravanth Aluru on Reimagining Brand Experiences

26 Oct 2021

Contributed by Lukas

Brand experiences in a post-pandemic world have evolved far beyond the realms of physical and digital. In many ways platforms like Facebook have facil...

Ankit Vyas on Equality in Education

19 Oct 2021

Contributed by Lukas

The increased privatisation of education over the years has led to the dynamic evolution of the educational system as a whole . However, its also led ...

Sahil Contractor & Sandeep Jethwani on Reimagining & Democratising Investing

12 Oct 2021

Contributed by Lukas

The fin-tech segment has grown by leaps and bounds with many tech-first entrepreneurs coming in to enable easy access to financial instruments for a p...

Masoom Minawala on her Creator Journey, Fashion Blogging & beyond

05 Oct 2021

Contributed by Lukas

The journey of a creator tells us many stories and insights. Right from balancing between creating content, building businesses around them and their ...

Culture Next: Podcasts feat. Yogi & Kabeer, Sarthak Mishra & Arjun Kolady

28 Sep 2021

Contributed by Lukas

Understanding how millennials and Gen Z create, curate and experience culture will help us understand the shifting habits and tastes of the world arou...

Culture Next: Music ft. Kevin Fernando, Hanita Bhambri & Arjun Kolady

21 Sep 2021

Contributed by Lukas

The cultural shifts in the world around us are now primarily driven by millennials and Gen Z.Understanding these shifts along with those driven by the...

Vikas Gupta on Evolution of Learning

14 Sep 2021

Contributed by Lukas

The traditional scope of education and learning based publishing has always been a strong support system for the overall education ecosystem. But, as ...

Varun Mayya on Blending Content, Community & Education

07 Sep 2021

Contributed by Lukas

Education in it's traditional sense is behind the times to put it lightly. And this has given rise to many models that have come up in the Ed-Tech spa...

Sameer Nair on Building a Studio for the Future of Content

31 Aug 2021

Contributed by Lukas

The media & content ecosystem has always had gamechangers who don’t just see what’s ahead and build towards it but also drive a systemic evolu...

Kabir Siddiq on the Sleep Economy & the Need to Invest in Rest

24 Aug 2021

Contributed by Lukas

When was the last time you started thinking about your sleep and thought of buying a new mattress or pillow? The focus on these questions and conversa...

Stas Tushinskiy on Making Audio Advertising Conversational

17 Aug 2021

Contributed by Lukas

Audio advertising has for the longest time been one way street when it came to communicating with consumers.But, that's fast changing in the voice tec...

Ankur Bhatia on Democratising the Home Bar Experience

10 Aug 2021

Contributed by Lukas

One key aspect that has emerged in recent times is to bring the bar experience home. And, this has also been facilitated by companies that function th...

Aakash Shah on Helping Brands Tap into Internet Culture

03 Aug 2021

Contributed by Lukas

Understanding internet culture is crucial for the brands of today to not just market themselves but to seamlessly and authentically embed themselves i...

Kavita Shenoy on Connecting the Dots for Publishers

27 Jul 2021

Contributed by Lukas

One aspect of the content ecosystem that doesn't get spoken of enough is how technology has enabled every publisher to monetize and measure their audi...

Vivek Srivatsa on Evolving the Phygital Consumer Experience

20 Jul 2021

Contributed by Lukas

The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections.One of the segments...

Devaiah Bopanna on "Evolving the Value of a Writer"

13 Jul 2021

Contributed by Lukas

The journey of writers in the broader content space has always been an evolving beast. And, while opportunities have increased and value is scaling up...

Lekhinee Desai on Building an Ethnic Brand through Social Commerce

06 Jul 2021

Contributed by Lukas

The modern digital D2C landscape hasn't just enabled what can be termed as "new age product focused businesses". It's also enabled products that have ...

Curt Marvis & Pranay Swarup on Globally Aligned for Local Growth in the Creator Economy

29 Jun 2021

Contributed by Lukas

The creator economy is simultaneously a global phenomenon with trends and systems aligning but also a locally driven business ecosystem. It’s this m...

Shiladitya Mukhopadhyaya & Amit Doshi on Crossover: Brands, Tech & Lots In-Between

22 Jun 2021

Contributed by Lukas

A very special crossover episode on Advertising is Dead with Shiladitya Mukhopadhyaya and Amit Doshi from Shunyaone. They join Varun for a candid chat...

Piyush Kumar on Streaming the Gaming Economy to Growth

15 Jun 2021

Contributed by Lukas

The ecosystem around gaming has been built by platforms & companies with a keen focus on enabling gamers, creators, brands and beyond to truly lev...

Mayank Jain on Building Solutions for the Content Gig Economy

08 Jun 2021

Contributed by Lukas

The gig economy around the content ecosystem has seen massive growth over the last couple of years. And with this growth has come the need for marketp...

Dhruv Chitgopekar on The Business of Influence

01 Jun 2021

Contributed by Lukas

The creator economy is the buzz word of the season and the pathway to the future of how media, brands and all forms of creation will evolve. On this e...

Guru Bhat on Democratising Digital Money & Building Trust across Borders

25 May 2021

Contributed by Lukas

Digital money has been a great unifier in the world today. It’s not just unified how we transact across demographics and regions, but it’s also en...

Harsh Lal on Building a Business on the Foundation of Pop Culture

18 May 2021

Contributed by Lukas

We love our pop culture! Content we binge not just for the entertainment but because we feel a deep sense of connection with what they stand for and i...

Ruhan Naqash on Enabling Learning for the Passion Economy

11 May 2021

Contributed by Lukas

Education and the passion economy have never been as aligned as they are today, with more people than ever pursuing careers or looking to learn more a...

Rashi Narang on Enabling & Supporting the Pet Friendly Consumer

04 May 2021

Contributed by Lukas

The transition of pets in our lives can just functional animals for security or support to truly being the kids of the house, has been one of the best...

Pranav Panpalia on Evolving the Gamer+Creator Ecosystem

27 Apr 2021

Contributed by Lukas

Gaming as an industry has grown to being one of the most prominent cultural diverse in the world today. And influencers or creators around gaming have...

Suhas Rajkumar on EVs, Modern Mobility & Design Thinking

20 Apr 2021

Contributed by Lukas

The EV market presents a paradigm shift in modern mobility. It's something that has never been, "no will it happen", but rather "when will it?". And i...

Gowthaman Ragothaman on Blockchain, NFT’s and a World Beyond Cookies

13 Apr 2021

Contributed by Lukas

Words like blockchain, crypto, first party data, NFT’s and beyond surround us in today’s world. But do we all truly understand what these mean not...

Mansi Zaveri on Building a Platform for Discovery through Trust & Depth

06 Apr 2021

Contributed by Lukas

Platforms built with editorial content at their core are most times built around a specific audience and grow on the basis of depth of content they pr...

Ajit Mohan on Shaping Popular Culture & the Social Video Experience

30 Mar 2021

Contributed by Lukas

In today’s world popular culture isn’t just shaped by social media, it is in many ways created, grown, evolved and disrupted in the matter of a fe...

Anirudh Singla on Building a Modern Content Ecosystem

23 Mar 2021

Contributed by Lukas

The word "content" is such a broad based term in today's world that it is perceived as different things by different people. But the area of content t...

Sumedh Chaphekar on Building the Narrative Structure of a Creator

16 Mar 2021

Contributed by Lukas

The narrative structure of a creator involves building the character & storyline over time & multitude of content pieces. It requires taking w...

Gauri Devidayal on Evolving Our Relationship with Food

09 Mar 2021

Contributed by Lukas

Our relationship with food, especially newer cuisines, different kinds of flavors & even fine dining has evolved over the last decade. It's gone f...

Akshay Pai on Evidence Based Nutrition

02 Mar 2021

Contributed by Lukas

We all have started to look at our health & nutrition more focused manner in recent times. We have got in a habit of checking ingredients label be...

Siddarth Menon on Evolving Products & Product Categories

23 Feb 2021

Contributed by Lukas

The transformation of the consumer-product relationship has been redefined in recent years through the troika of what we like to call “Connect-Purch...

Pooja Jauhari & Flipped Script: Valentine’s Edition (on stuff beyond what you know)

16 Feb 2021

Contributed by Lukas

Welcome to an very interesting episode of Advertising is Dead, mainly because Varun is not hosting today & has handed host duties to a higher powe...

Akshay Narvekar on Scaling a "Bespoke" Business

09 Feb 2021

Contributed by Lukas

Fashion has always been a space that has been fascinating. Not just as a consumer but as someone looking at the industry outside in and seeing a const...

Viraj Sheth on Growing the Influencer Economy

02 Feb 2021

Contributed by Lukas

The creator & influencer economy has been one of the biggest growth engines of the digital content space. It’s not just enabled platforms and cr...

Shivank Agarwal on Riding the Homegrown short-form Video Wave

26 Jan 2021

Contributed by Lukas

The short-form video app space has been one of the most interesting spaces to look at not just from the range of competitors in it and the opportuniti...

Praval Singh on B2B & Trans-national Localism

19 Jan 2021

Contributed by Lukas

One of the areas, where Advertising is Dead hasn't focused enough has been traditionally called B2B companies.This B2B space that was always been look...

Malika Sadani on The Science of Motherhood

12 Jan 2021

Contributed by Lukas

Mothers make the world go round. Or rather they are the support system that hold it together. As the world has revolved in the recent years so has the...

Bhavesh Somaya on The Evolution & Future of The Toy Industry

05 Jan 2021

Contributed by Lukas

We all love toys. It doesn't matter if we're toddlers or supposed grown-ups, the one that brings a unanimous sense of joy to all of us are toys. Be it...

The Unprecedented Episode (2020 Roundup Special)

28 Dec 2020

Contributed by Lukas

What a year it's been for us all! We could all use a nice way to finish it off in high spirits (both literally and figuratively).So, to round it off, ...

Agasthya Shah, Ruhee Dosani & Aparna Mulberry on Manifesting Positivity in 2020

22 Dec 2020

Contributed by Lukas

Creators have had a unique role in defining humanity's mindset this year. It's because 2020 has been a year when content consumption and social media ...

Kabir Biswas Helping People Save Time

15 Dec 2020

Contributed by Lukas

Markets evolve and get disrupted by changes and change drivers in consumer behaviour. One massive shift in recent times, especially in 2020, has been ...

Aparna Mahesh on The Structure of Marketing

08 Dec 2020

Contributed by Lukas

The structure of marketing has been through some interesting evolutions. It's also demanded professionals who, over the years, have seen the practise ...

Faye D'souza on The Evolution of Journalism

01 Dec 2020

Contributed by Lukas

We're back after a month long break with a big one!Journalism and the news industrial complex finds itself at a crossroads. On one hand, it's narrativ...

Amit Doshi & Kavita Rajwade (Rebroadcast) A Conversation About Conversations

24 Nov 2020

Contributed by Lukas

Note: While we take a short break after 100 amazing episodes, we thought you'd enjoy a throwback to some of our earlier ones. Check out this one with ...

Ranveer Allahbadia (Rebroadcast) From Creator to Entrepreneur and Beyond

17 Nov 2020

Contributed by Lukas

Note: While we take a short break after 100 amazing episodes, we thought you'd enjoy a throwback to some of our earlier ones. Check out this one with ...

Gaurav Kapur (Rebroadcast) The Untapped Potential Of Sports Media

10 Nov 2020

Contributed by Lukas

Note: While we take a short break after 100 amazing episodes, we thought you'd enjoy a throwback to some of our earlier ones. Check out this one with ...

Ronnie Screwvala (Rebroadcast) Of Dream Merchants & Entrepreneurship

03 Nov 2020

Contributed by Lukas

Note: While we take a short break after 100 amazing episodes, we thought you'd enjoy a throwback to some of our earlier ones. Check out this one with ...

Rana Daggubati on Stories, Animation, VFX & the Future of Entertainment

27 Oct 2020

Contributed by Lukas

Episode 100! That's right, 100!Throughout the last 100 weeks, Varun has had the pleasure of speaking to some truly fascinating people across spaces, g...

Cyrus Broacha on The Art of Randomness

20 Oct 2020

Contributed by Lukas

There is something beautiful about randomness. It makes every interaction, every conversation, and life in general, fun.On this episode, Varun is join...

Archana Vohra on Scaling SMB’s Through The Power of Social Commerce

13 Oct 2020

Contributed by Lukas

One of the game-changers for small and medium sized businesses (or SMB's) to scale up in recent years has been the advent of social commerce. To be ab...

Suchita Salwan on Curation, Discovery & Commerce

06 Oct 2020

Contributed by Lukas

Suchita Salwan, Founder & CEO, LBB (Little Black Book)The process of curation has been one of the most important aspects of us, as human beings, t...

Anshu Mor on Following Your Passion

29 Sep 2020

Contributed by Lukas

The choice between passion and profession is something we all battle with. In some cases, we try to balance it, but in most cases, we veer towards pro...