Aesthetic Appeal
Episodes
What You Don’t Know About Going Out on Your Own in Aesthetics
11 Mar 2026
Contributed by Lukas
Independence in aesthetics sounds empowering until the operational reality hits.Bridgette DeBrino, CEO of Belvara Collective, shares how her journey f...
How and When to Confidently Raise Your Prices
04 Mar 2026
Contributed by Lukas
Pricing tends to get set once and then forgotten, even as demand, costs, and services evolve. Jessica Hunter shares why regularly reviewing pricing ke...
The Worst Med Spa Money Myths Holding You Back
25 Feb 2026
Contributed by Lukas
Med spa money myths spread fast, and believing the wrong ones can quietly stall your business. Jessica Hunter tackles the most common assumptions owne...
The Real Reason You’re Always Behind
18 Feb 2026
Contributed by Lukas
If you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. ...
The Exit Strategy No One Tells Med Spa Owners About
04 Feb 2026
Contributed by Lukas
Planning an exit feels like something you’ll deal with “someday,” but Jessica Hunter says it actually starts on day one. She explains what makes...
The Hard Reality of Owning a Million-Dollar Aesthetic Practice
07 Jan 2026
Contributed by Lukas
Seven figures sounds glamorous until you’re the one signing the checks. Jessica Hunter is back to explain why a “million-dollar” med spa often i...
Thinking of Opening Your Own Med Spa? Ask These Questions First
04 Dec 2025
Contributed by Lukas
Thinking about going out on your own in medical aesthetics? Jessica Hunter shares the questions you must answer before starting your own medical spa, ...
What Really Makes a Med Spa Profitable
19 Nov 2025
Contributed by Lukas
What really drives success in medical aesthetics? Jessica Hunter knows the answer—and it’s not fluff.Following her early career at giants like 3M,...
OMG We’re Getting Acquired. What Happens to Me?
15 Jul 2025
Contributed by Lukas
This interview originally aired on the Practiceland podcast presented by PatientFi.Selling the practice is a big deal, but don’t panic just yet – ...
Leadership vs. Management: Lessons Learned from a Navy Surgeon Turned Med Spa Commander
02 Jul 2025
Contributed by Lukas
What do you get when you mix a Navy officer who served as an ER doc in Afghanistan and a med spa owner injecting Botox in a barn? You get Dr. Amy Hube...
What Investors Look For When Acquiring Aesthetic Practices with Bill Walker
24 Jun 2025
Contributed by Lukas
This interview originally aired on the Aesthetically Speaking podcast presented by Nextech.When it comes to selling your practice, many doctors are go...
The Luxury Med Spa Experience Men Didn’t Know They Needed
16 Apr 2025
Contributed by Lukas
Chris Heiler, founder and CEO of Flycatcher, is redefining men's wellness just west of Austin, Texas, with a med spa experience that feels more like o...
The Platform Changing Referrals Forever
02 Apr 2025
Contributed by Lukas
Meet the founders of Referral Lab, a transformational SaaS platform that maximizes the value of dental referrals and improves communication and perfor...
Don’t Even Think About Selling Your Medical Spa Until You Hear This with Julie Davis
12 Mar 2025
Contributed by Lukas
Julie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and ...
Don’t Make These Common Exit Strategy Mistakes with Virgil Ochoa and Michael Ludwig
26 Feb 2025
Contributed by Lukas
Before you sell your aesthetic practice, you need to know what you're getting into. Bill Walker, Virgil Ochoa, and Michael Ludwig break down the must-...
Why Investors Are Targeting Medical Spas More Than Ever with Brian Colao
12 Feb 2025
Contributed by Lukas
Brian Colao joins Bill Walker to discuss the shifting world of medical aesthetics, unpacking the legal and investment trends shaping the industry.Draw...
The Latest Scandals in Healthcare Cyberattacks with Brian King
16 Jan 2025
Contributed by Lukas
Always looking for ways to safeguard your practice and stay ahead of potential threats? Brian King joins Bill Walker of Aesthetic Brokers to unpack th...
What Every Entrepreneur Needs to Know About Wealth Management with Brian Haloossim
08 Jan 2025
Contributed by Lukas
Brian Haloossim joins Bill Walker with insights from wealth management and the ways he and his team support highly successful aesthetic practice owner...
Urgent GLP-1 Compounding Update with Pharmacist Vickie Paesano
17 Dec 2024
Contributed by Lukas
On September 30, the FDA removed tirzepatide from the shortage list, creating confusion for patients and providers who rely on compounding pharmacies....
What You Missed at The Medical Spa Show 2024
06 May 2024
Contributed by Lukas
Drew Smyth, VP of mergers and acquisitions, and Christine Moore share takeaways from the 2024 Medical Spa Show in Las Vegas, including:What’s the de...
The Art of the Deal
21 Mar 2024
Contributed by Lukas
Bill’s insider tips on avoiding common pitfalls and negotiating the best terms throughout the private equity practice acquisition process, which can...
The Story of Aesthetic Brokers
19 Mar 2024
Contributed by Lukas
As the founder & CEO of Aesthetic Brokers, Bill Walker helps medical spas, cosmetic dermatology practices, and plastic surgery centers find invest...