Brand Storytelling - The Power Of Words I

Pauline Brown and Robin Albin draw from the best kept secrets in copywriting and storytelling to explore how we can use the power of words to engage with partners, team members and customers alike.  We will disseminate language as a form to express your aesthetic vision, increase consumer engagement and longevity within industries. About the  Guest Speaker Robin Albin is a brand strategists and conceptual innovator. She is the founder of branding and innovation collective INSURGENTS and is also one hell of a copywriter. Over her career, Robin has helped invent or reinvent over 50 brands. Some of the original brands she has helped create and steer to success include: Origins Natural Resources, Brilli Wellness Lighting, Léman Manhattan Preparatory School, DrinkLavit, Stetson Bourbon, Voli Vodka and GeoGirl Cosmetics. She has also helped many mature brands rediscover their “True North” in a contemporary way. Some of these include: Estée Lauder, Alpha-H, Darphin, Keepsake Engagement Rings, Playtex Apparel, Stetson Apparel and Klinger Advanced Aesthetics.

There are no comments yet.

Please log in to write the first comment.