Science of the Senses (and a Splash of Color)

We often have to remind people that aesthetics, as we define it, is less about beauty than pleasure.  Specifically, it is the pleasure we derive from perceiving an object or experience through our senses. The first step in developing Aesthetic Intelligence is to unblock your senses and to become more mindful of the stimuli that surrounds you. That awakening allows you to create more pleasurable, multisensorial experiences for youself and others around you, including your customers. In this episode, we cover some of our insights into how the senses work – individually and interactively – and how they drive human emotions, perceptions and behaviors.  Towards the end, we delve deeper into sight and explore the latest color trends and how color affects our life. 

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