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Aesthetic Intelligence

"The Wardrobe Whisperer" - a Conversation with Celebrity Stylist Edda Gudmundsdottir

02 May 2025

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Pauline is joined in the studio by Edda Gudmundsdottir - whose work spans editorial styling, runway shows, music videos, and costume design and whose clients include Björk, Mariah Carey, Nicki Minaj, and Taylor Swift, as well as fashion houses like Balmain, Valentino, and Gucci - for an in-depth discussion on how clothes can be used for visual storytelling. The two long-time friends discuss how Edda parlayed her background as a ballet dancer to break into the world of fashion; how her Icelandic origins shaped her sense of style; and where she looks for up-and-coming trends and cultural inspiration.

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