Full Funnel Channel Mix for a Healthy Affiliate Program with Mandy Pinar of PerformCB

In the dynamic world of affiliate marketing, some people truly stand out. One such person is Mandy Panar, Director of Accounts at PerformCB. With over a decade of experience, Mandy shares her journey, from her roots in the agency world to the private sector and back, while offering an insider look at PerformCB, a blend of Clickbooth and Ignite OPM. Gain an understanding of how PerformCB, a leading sub affiliate network, effectively manages three tiers of clients while continually evolving in the industry.Would you like to know the secret to a healthy affiliate program? Mandy Panar and I take you through the intricacies of conversion partners and how they can drive up to four times ROAS. Equipped with this knowledge, you could optimize your partnerships and reinvest your savings into top tier content for greater awareness. We’ll also delve into the labyrinth of multi-touch and first-click attribution models, discussing their pros and cons, and how to make them work best for you in the affiliate space.Leadership - it's what sets some organizations apart from the rest. In our rich conversation, Mandy shares why PerformCB's leadership team was pivotal in her decision to join the company. She also gives us a glimpse into her unique leadership style, which was shaped by past experiences and solid examples. Hear about the high regard PerformCB has for everyone's opinion and how it shapes their company culture. Plus, we'll shed light on Influencercom, a new platform from Impact that could potentially diversify your performance channel. Join us for an episode filled with deep insights, industry secrets, and practical tips. Dustinhowes.com/affistashFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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