Harmonizing Performance, Influencer, PR, and Content with Mike Currey

Join us on a captivating journey as we explore the exciting world of affiliate marketing with our esteemed guest, Mike Currey, the Affiliate Manager at Quince. Fresh from the music industry, Mike brings a unique perspective to affiliate marketing, helping Quince blaze a trail with their affordable luxury products. This episode promises a fascinating look behind the curtain of the affiliate industry and a fresh take on the opportunities it presents.Mike Currey offers a treasure trove of insights into the inner workings of affiliate marketing, gathered from setting up affiliate programs for big names like T-Mobile and Blue Now. Discover how he employs category-based commission structures, AI, and Adobe Experience Manager to enhance the customer experience and drive sales. There's a world of knowledge to be uncovered from Mike's experiences, whether you're a seasoned affiliate marketer yourself or just dipping your toes into this evolving industry.But that's not all! Mike also delves into the intricacies of team building and influencer marketing. Learn from his experiences of building an entire platform using Impact and Aspire IQ, and how he successfully leveraged influencers for T-Mobile. Listen to his candid sharing of the challenges faced while working with affiliates and the strategies his team employed to achieve placement with top-tier publications. This episode is indeed a goldmine of valuable insights and strategies in the realm of affiliate marketing. So, buckle up and prepare to be enlightened! Dustinhowes.com/affistashFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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