How Your Affiliate Program Can Help You Rank in ChatGPT with Will Gallahue

Is the LLM framework the future of affiliate marketing—or are most brands still stuck in outdated SEO strategies? In this episode of Affiliate Nerd Out, I sit down with product strategist Will Gallahue, who breaks down how the LLM framework is reshaping the way brands and affiliates show up in AI-driven search results.Will shares what he’s learned as the product lead at RankBee, a tool designed to help brands understand how large language models like ChatGPT interpret their online presence. We explore how the LLM framework prioritizes attributes over keywords, and why smart affiliates can now outrank global brands just by structuring their content more strategically.We also discuss how brands can use affiliate partnerships to correct perceived weaknesses, how content creators can be cited directly by LLMs, and why understanding the LLM framework is becoming essential for anyone in the affiliate space.What You’ll Learn in This Episode:1/ What the LLM framework is and how it differs from traditional SEO2/ How LLMs like ChatGPT evaluate brands using attributes, not keywords3/ Why small content creators can win big with the right LLM framework strategy4/ How brands can turn weaknesses into strengths through affiliate content5/ The specific review structure LLMs look for when citing sourcesFind Will:   / williamgallahue  Website: https://rankbee.ai/💌Thank you to our sponsor Moonpull: https://dustinhowes.com/moonpullIf you’re not optimizing for the LLM framework yet, you’re already behind. Tune in to learn how to get ahead before everyone else catches on. Dustinhowes.com/affistashFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

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