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After The Magic

Angel Maldonado: How Agentic AI reshapes Ecommerce

06 Aug 2025

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How will AI Agents affect Ecommerce and the Retail sector? Have LLMs reshaped keyword-based product search? How can leading retailers ensure proper governance of their AI stack while maintaining their competitive advantage? We have asked Angel MaldonadoAngel Maldonado is founder and CEO at Empathy Holdings, home of Empathy.AI, MotiveMarket, VisiblePrivacy and the Search & Discovery products Motive.co and Empathy.co that power over 3000 small and large shops worldwide. Angel started his career working for Autonomy where he helped clients on pioneering enterprise search projects for seven years before founding Empathy.co. He is currently based in London.(Disclaimers: Angel is Sergio’s brother. Sergio is an investor in Empathy.)References:* Angel Maldonado on LinkedIn* Empathy Holdings* Maxi-Cool: a cooling system for self-hosted AI models This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.afterthemagic.com

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