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Aftermarket All-Access

An "I will" attitude is the only attitude

06 Nov 2025

Description

In Episode 4 of our Endeavor 2 Discover series, Chris Messer, Executive Vice President of Endeavor Business Media's Transportation Group, is joined once again by Mike Jones, President and CEO of Discover Leadership. Today's topic is all about the I Will Attitude. Chris and Mike explore how powerless words like "I think I can" lack the energy needed to truly overcome challenges, while "I will" creates the mindset and muscle memory of a champion. They discuss how this language shift impacts team culture, how practicing like a champion helps you play like one, and why hope is not a strategy when it comes to personal accountability and delivering results.

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