From Parts Counter to Data Pioneer: Courtney Pedler on driving the aftermarket forward

In this episode, Aftermarket All-Access host Chris Jones speaks with Courtney Pedler, founder and CEO of Autology Data Management Group and Chair of the Automotive Content Professionals Network, about the unsung work that keeps the aftermarket running smoothly. Starting her career in Salt Lake City as a parts delivery driver, Pedler spent 25 years working in data and content management before launching her own business—discovering that the true backbone of the industry isn't flashy or glamorous, it's precise. Pedler discusses the professionalization of the automotive aftermarket, the critical need to attract young people to the industry (not just as technicians, but across all career paths), and why "right to repair" legislation is essential for technician opportunity. She also addresses the paradox of an increasingly skilled repair industry that needs to balance professional development with the gritty authenticity that defines blue-collar work. Whether you're a business owner, counter professional, or curious about the hidden infrastructure of modern automotive retail, this conversation reveals where the real work gets done.

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