Feature: Ruby Tandoh digests food culture in 2025

Food isn't just something we eat anymore. We're served up food culture all day long, whether we invite it in or not, feeding our cravings and shaping our choices in ways we don't always notice. Ruby Tandoh is best known for her appearance on the Great British Bake Off and her sharp writing on cooking and culture. She's watched the old hand-me-down recipe tradition give way to a constant stream of influences coming from every direction: viral posts, buzzy restaurants, and the invisible hand of algorithmic recommendation. Her new book unpacks how all of this guides our appetites. The book is called All Consuming: Why We Eat the Way We Eat Now.

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