You pay more for Tequila

Marissa is also a board member of Tequila That Cares, a philanthropic organization bringing positive change to the agave spirits industry!If you missed World Poetry Day, it’s not too late to celebrate. Click here for the archived celebration with Agave Road Trip Poet Laureate Larry Beckett and August Gladstone! Some numbers I culled from the DISCUS data over the past eight years:If you just look at volume consumed, 2.7 billion liters in 2024o   Vodka: 667 million liters (24.4%), trending down a point or two last three yearso   Cocktails (RTDs): 658 million (24.0%), trending up in a big way, double-digit growth every yearo   Whiskey: 647.5 million liters (23.7%), trending down four-ish percent past two yearso   Agave: 289.8 million liters (10.6%), trending up but growth is slowingo   Rum: 186.1 million liters (6.8%), trending down in an escalating patterno   Cordials: 180.7 million liters (6.6%), trending down four-ish percent past two years, like whiskeyo   Brandy: 105.4 million liters (3.9%), big hits past three years If you look at dollars spent, $36.2 billion in 2024o   Vodka: $7.2 billion (19.9%), flat since 2021o   Cocktails (RTDs): $3.3 billion (9.1%), trending up in a big way, double-digit growth every yearo   Whiskey: $11.9 billion (32.9%), trending down two to three percent past two yearso   Agave: $6.7 billion (18.5%), trending up but growth is slowingo   Rum: $2.2 billion (6.1%), trending down in an escalating patterno   Cordials: $2.8 billion (7.7%), trending down but not at same pace as volumeo   Brandy: $2.1 billion (5.8%), big hits past three years If you look at dollars spent per liter, bearing in mind that inflation between 2016 and 2024 was 30.7%,o   Vodka: $10.83, up 11% since 2016o   Cocktails (RTDs): $5.01, down 23% since 2016o   Whiskey: $18.30, up 15% since 2016o   Agave: $23.17, up 25% since 2016o   Rum: $11.99, up 12.6% since 2016o   Cordials: $15.54, 13.8% since 2016o   Brandy: $20.24, 10.6% since 2016 You can get all the raw data and draw uyour own conclusions at DISCUS.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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