In this compelling episode of Ag Culture, Dr. Hamish Gow, Professor and Chair of Global Supply Chain at Lincoln University, joins us to explore the transformative world of value chains in agriculture. Our conversation approaches the intricate dynamics of global supply chains, revealing how innovative value chain creation can significantly impact agricultural practices and market success. Dr. Gow's insights into the complexities of connecting producers directly with consumers, the role of technology in facilitating these connections, and the evolving landscape of agricultural business models are invaluable for professionals within the agricultural industry. Tune in to this episode on major platforms for an enriching discussion about the future of agriculture through the lens of value chains. What you will learn: (01:29) Introduction (11:38) Understanding commodity markets (15:51) Product-led value chains explained (21:32) Customer-led value chain dynamics (26:48) Shifting dynamics in agriculture (32:02) The rise of farm business managers (35:52) The emerging role of female CEOs in farming (37:37) Closing thoughts and future directions Meet the Guest: Dr. Hamish Gow holds the esteemed position of Professor and Chair of Global Supply Chain at Lincoln University, New Zealand. With an illustrious career spanning multiple continents, his expertise in value chains and agricultural innovation is unparalleled. Dr. Gow's journey from a startup venture in the U.S. to shaping the future of agriculture through education and strategic development showcases his commitment to advancing the sector. Tune in to this episode of Ag Culture to gain insights from his global experience and visionary approach to agriculture. Discover the world of agriculture with the "Ag Culture Podcast", hosted by Paul Windemuller. This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Expect engaging stories of Paul's journey as a first-generation farmer and consultant, covering topics ranging from coffee to greenhouses to agricultural technology. "Ag Culture'' will aim to inspire agricultural entrepreneurs and innovators weekly. Available on YouTube, Spotify and Apple Podcasts. Subscribe at agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.
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