Vulvas, Visibility and Vitality: The Barely Story with Category Disrupter Albina Reale

Today we’re venturing into a topic that doesn’t always get the airtime it deserves: women’s intimate health and wellness. Yes, we’re taking it down south. Inspired by the menopause movement, I wanted to shine a light on one of the last beauty and wellness frontiers: how we treat, clean, soothe, and care for our most intimate parts. My guest is Albina Reale, co-founder of Barely, a new intimate skincare brand that’s all about making these conversations normal, honest, and maybe even a bit empowering. In this episode, we explore how Barely came to life, why Chemist Warehouse jumped on board, and what it means to design clean, credible, thoughtful products for everyday intimate care, and those life moments no one really prepares us for. From ingredient choices and formulation, to the cultural taboos still lingering around vulval care, this conversation opens up a more modern, more confident take on feminine wellness. We also talk about what’s next for the category, including the surprising gaps in the market, and why intimate care should be as everyday and elegant as brushing your teeth. Key Takeaways: Intimate care is no longer taboo—women are ready for honest conversations Traditional feminine hygiene products are outdated and ripe for disruption The intimate care category is growing rapidly, with menopause as a key driver Empowerment begins with understanding, especially during life changes Clean, non-toxic, body-safe formulations are essential in intimate care Self-care rituals that include intimate health build confidence and calm Sustainability is now a core expectation in hygiene and beauty products Integrating intimate care into daily routines makes it normal—not niche Health and wellness have become the new standard of beauty Talking openly about our bodies creates a culture of acceptance and ease Chapters: 00:00 – Breaking the Silence: Women’s Conversations on Intimacy02:48 – Revolutionising Feminine Care: A New Era05:52 – Empowerment Through Change: Navigating Life Stages08:56 – The Science of Intimate Care: Ingredients and Innovations12:06 – Sustainability in Feminine Hygiene: A Clean Approach15:01 – Self-Care and Body Positivity: Embracing All Aspects17:49 – The Future of Intimate Care: Expanding Horizons21:06 – Health is the New Beauty: A Holistic Perspective Follow for updates: https://barelyintimateskincare.com.au/ Watch the fulle episode here: https://youtu.be/Uy69x45N7ogSee omnystudio.com/listener for privacy information.

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