001: Strategic Relationships as a Growth Strategy

In our first episode, hosts Melissa and Meredith kick off the podcast with an in depth discussion about how strategic relationships play a crucial role in scaling a business. We’ll be providing you with a framework for key relationships - the 3 types of strategic relationships you need, where to find them, and how to actually drive QUALITY leads through them so you can scale your business efficiently.Listen now for effective actionable tips for agency owners, entrepreneurs, and business leaders who want to leverage relationships for growth.Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Check out Copper’s Lead Nurturing Playbook, designed to help agencies nurture leads and grow sustainably.Key Takeaways From This Episode:Building Relationships: Melissa and Meredith explain why fostering deep, complementary relationships with peers, clients, and influencers is essential for business success.Agency Collaboration: They highlight the benefits of collaborating with other service providers rather than viewing them as competition.Overcoming Business Challenges: Learn how to navigate slow business periods and maintain your mindset during difficult times.The Role of Women in Business: Melissa and Meredith discuss how a feminine approach to entrepreneurship can foster collaboration over competition.Topics Covered In This Episode:The 3 types of strategic relationships you need as a business ownerWhere to find strategic relationships that drive growth Successfully structuring referral partnerships and nurturing strategic relationships.Show Quotes We Love:"If you don't have relationships, you don’t have anything." — Meredith"You can't hide behind an agency brand and expect people to hire you. People hire people." — MelissaConnect with Us:Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Advice Column here.For all inquiries, contact us at [email protected] Your Hosts:Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and

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