Agency Darlings
Episodes
043. The Pricing Sweet Spot: Is your Pricing too Safe?
20 Jan 2026
Contributed by Lukas
Most agency founders have been charging the same rates since 2021. You've given your team raises. Your costs have gone up. The economy has shifted. Bu...
042. You Didn’t Start an Agency to Be the Lowest-Paid Employee
13 Jan 2026
Contributed by Lukas
How to actually enjoy the money your agency is making without guilt, chaos, or burnout. That's the conversation Melissa and Meredith are having today,...
041. This Is Your Expansion Era
06 Jan 2026
Contributed by Lukas
Playing it safe got you here. But thinking small won't get you there. While most agency owners are planning incremental 20% growth, darling, we're cha...
040. The Anti-Pitch Strategy: How to Close Deals Before the Pitch
16 Dec 2025
Contributed by Lukas
Nothing drains boutique agencies faster than the black hole of pitching and RFPs. In today’s episode, we’re pulling back the curtain on a topic th...
039. The High-Performance Hiring Method Every Agency Owner Needs with Natasha Golinksky
09 Dec 2025
Contributed by Lukas
If you’ve ever hired someone you thought was “the one,” only to watch your team unravel behind the scenes, this episode will feel like a deep ex...
038. Your Pipeline’s Quiet — Now What?
02 Dec 2025
Contributed by Lukas
You know that sinking feeling when your sales pipeline starts to dry up? When the big deal you were sure would close suddenly stalls, and your perfect...
The Unfiltered Reality Behind Growth
25 Nov 2025
Contributed by Lukas
In this episode of Agency Darlings, hosts Melissa and Meredith provide an insider's guide to the ups and downs of the agency world, emphasizing the im...
037. What Sustainable Growth Really Looks Like — with Amy Jackson from TaleSplash
18 Nov 2025
Contributed by Lukas
The agency world doesn’t reward those who cling to “how it’s always been done.” It rewards the ones brave enough to redesign their business ar...
036. Full-Service is a Trap: How to Specialize to Scale
11 Nov 2025
Contributed by Lukas
There’s a sneaky trap that almost every small agency falls into at some point: trying to be everything to everyone. And honestly? We’ve been there...
035. Become the CEO of Your Life with Amanda Goetz
04 Nov 2025
Contributed by Lukas
The agency world was never meant to be a one-character show. In a culture that glorifies doing it all at once — CEO, visionary, mom, partner, friend...
034. Ghosting Happens. Here’s How to Bring the Right Leads Back.
28 Oct 2025
Contributed by Lukas
We’ve all been there: you have a great discovery call, you’re vibing with the lead, and then… silence. No follow-up, no next steps, not even a p...
033: Decommoditizing Your Agency: How To Shift From Vendor to Strategic Partner
21 Oct 2025
Contributed by Lukas
Are you tired of feeling like just another option on a client’s spreadsheet? Same. In this episode, we’re calling out the biggest trap agencies ke...
032: The Discount Hangover: Feels Good Now, Hurts Later
14 Oct 2025
Contributed by Lukas
Too many agencies think discounting is good customer service. They're missing the bigger picture. Every time you slash your prices to "make a deal wor...
031. Stop Waiting for Things to Get Easier: Building Agency Resilience
07 Oct 2025
Contributed by Lukas
The business guidance over the last few years has felt like someone telling you to sit quietly and wait for rescue. That's not the energy we're bringi...
030: Don't Play Small. Price With Confidence
08 Jul 2025
Contributed by Lukas
This episode is sponsored by Metricool. Get 30 days free of any Premium plan with code: Darlings and at Metricool.com/Darlings.In this season finale o...
029: Inside the C-Suite: Strategy, Risk & Retention with CBO of Armra Rebecca Sollinger
24 Jun 2025
Contributed by Lukas
This episode is sponsored by Metricool. Get 30 days free of any Premium plan with code: Darlings and at Metricool.com/Darlings.In today’s episode, M...
028: Building A Dream Team Without The Payroll Nightmare with Shaina Anderson
10 Jun 2025
Contributed by Lukas
In today’s episode, Melissa and Meredith are joined by Shaina Anderson, founder of Hello Generalist, for a real talk on building effective teams thr...
Mini Episode | Sales Pep Talk: You're Better At Sales Than You Think
30 May 2025
Contributed by Lukas
Episode description:In today’s episode, Melissa goes solo for a quick pep talk on the myth of "I'm bad at sales." She dives into how sales is a skil...
027: AI Curious: Your Creative Expertise Is Your AI Advantage
27 May 2025
Contributed by Lukas
Episode Description:In today’s episode, Melissa and Meredith sit down with Patrice Poltzer, founder and creator of My Story Pro, to explore how AI c...
026: A Step-by-Step Sales Process for Agencies
13 May 2025
Contributed by Lukas
In today’s episode, Melissa and Meredith dive deep into the sales process for agencies, with a focus on attracting and closing high-ticket clients. ...
025: The Retention Strategy: More Revenue, Less Cold Pitching
06 May 2025
Contributed by Lukas
In today’s episode, Meredith and Melissa dive deep into the power of organic growth for agencies, emphasizing the importance of nurturing long-term ...
024: Painkiller Positioning: How to Create Offers Clients Actually Need
29 Apr 2025
Contributed by Lukas
In this episode, Meredith and Melissa dig into the difference between “nice to have” offers and services your clients can’t live without. They b...
Mini Episode | Why You Need to Take Time Off
25 Apr 2025
Contributed by Lukas
In this quick pep talk, Melissa shares insights on why taking time off is essential for both your mental health and business performance. She discusse...
023: Navigating the Client Breakup: When to Let Go and How to Move On
22 Apr 2025
Contributed by Lukas
Thanks to Our Sponsor, Metricool:Metricool is the tool we use for social media management and reporting. It helps you manage your social media, t...
022: The Secret to a Strong Co-Founder Relationship: Trust, Communication, and Growth
15 Apr 2025
Contributed by Lukas
In this episode, Meredith and Melissa dive deep into the core elements that make their co-founder relationship work. From how they balance each other’...
Welcome to Agency Darlings
15 Apr 2025
Contributed by Lukas
We’re Back for Season 3! 🎉Welcome to Season 3 of Agency Darlings! This season, we’re diving deep into the growth phase of scaling your agency—...
021: The Agency Owner's Compass: Vision, Leads, Profit
18 Mar 2025
Contributed by Lukas
It's the Season 2 Finale of Agency Darlings! 🎉 We’re wrapping up this chapter with reflections on the season’s biggest themes and insights. We ...
020: Your Terms, Your Rules: A Better Agency-Client Partnership
11 Mar 2025
Contributed by Lukas
In this episode, we’re diving into the topic of setting clear expectations and boundaries with clients right from the start. No more guessing games ...
019: Beyond Referrals: Creative Ways To Find Quality Clients
04 Mar 2025
Contributed by Lukas
Lead generation doesn’t have to feel like a never-ending hustle. If you’ve ever felt stuck waiting for referrals, unsure where to find quality lea...
018: Hell Yes or Hard No: The Art of Saying No to Scale Your Agency
25 Feb 2025
Contributed by Lukas
Saying yes feels good - until it doesn’t. Whether it’s taking on misaligned clients, projects that drag on, or saying yes out of fear, the wrong y...
017: 5 Decisions That Will Propel Your Agency's Growth
18 Feb 2025
Contributed by Lukas
We’re breaking down five key decisions that will move the needle in your business - from niching down to hiring your #2. Because let’s be real: st...
016: Designing A Life You Really Want: The Life Brief Method with Bonnie Wan
11 Feb 2025
Contributed by Lukas
As an agency owner, you’re constantly making decisions - about clients, growth, strategy, and leadership. But what happens when your success starts ...
015: The Profit Problem: Why 67% of Agencies Are Struggling (And How to Fix It)
04 Feb 2025
Contributed by Lukas
What if scaling your agency didn’t mean working more, but working smarter?Profitability is the foundation of a sustainable, thriving agency - but so...
014: Manifest Like a CEO: Amanda Baudier on Aligning Vision and Action
28 Jan 2025
Contributed by Lukas
What if success isn’t just about working harder, but aligning with what truly lights you up? In this episode, we're diving deep into manifestation, ...
013: Ghosts, Maybes, and Wins: Your Pipeline Playbook
21 Jan 2025
Contributed by Lukas
We're diving into the real talk about pipeline building. Whether you're riding the revenue rollercoaster of a slow season or building momentum from sc...
012: Non-negotiable Boundaries That Accelerate Growth
14 Jan 2025
Contributed by Lukas
In our season premiere, we're tackling a game-changing topic: Boundaries. Whether you're running an agency or scaling your creative business, this epi...
We’re Back for Season 2!
09 Jan 2025
Contributed by Lukas
We’re Back for Season 2! 🎉Welcome to a brand-new season of Agency Darlings! We’re thrilled to bring you more actionable strategies, inspiring c...
011: Building Your Agency as an Asset: Carrie Kerpen's 8-Figure Exit
17 Dec 2024
Contributed by Lukas
As we wrap up this season of Agency Darlings, we’re closing with an inspiring conversation with Carrie Kerpen, the founder of a thriving social medi...
010: Sales Strategies For The Anti-Salesy
10 Dec 2024
Contributed by Lukas
Selling doesn’t have to feel salesy - it just needs to feel like you.In this episode of Agency Darlings, we’re breaking down how to create a winni...
009: Reframing Imposter Syndrome: It’s a Milestone, Not a Problem
03 Dec 2024
Contributed by Lukas
Let’s talk about something every entrepreneur faces but doesn’t always admit: imposter syndrome. In this episode of Agency Darlings, we’re pulli...
008: Know Your Numbers: Simple Ratios To Run Your Agency By
29 Nov 2024
Contributed by Lukas
In this episode of Agency Darlings, we’re diving into one of the biggest challenges creative agency owners face: managing finances. We’re talking ...
007: BTS: Our Journey to Agency Darlings
26 Nov 2024
Contributed by Lukas
In this special episode, we’re sharing what’s been happening behind the scenes and how we’ve navigated some very unexpected mid season changes. ...
006: Your Offer Suite Strategy: Tiers, Packages, Diversification
12 Nov 2024
Contributed by Lukas
In this episode, we dive deep into a crucial topic for agency owners: strengthening and diversifying your offer suite to maximize revenue and thrive t...
005: Lead Gen: Breaking the Agency Feast or Famine Cycle
29 Oct 2024
Contributed by Lukas
In this episode, we dive deep into lead generation for creative agencies. We’re exploring common misconceptions about lead gen, and discussing the i...
004: Attract and Close Better Clients With These Tactics
22 Oct 2024
Contributed by Lukas
In this episode of Agency Darlings, co-hosts Melissa Lohrer and Meredith Fennessy Witts dive into one of the most challenging topics for agency owners...
003: Growth Strategies for Your Agency’s Off-Season
15 Oct 2024
Contributed by Lukas
In this episode, hosts Melissa and Meredith dive into a topic every agency owner experiences: navigating a slow season of business. We know from perso...
002: The Niching Advantage: Boost Your Agency's Growth and Profits
08 Oct 2024
Contributed by Lukas
This episode is perfect for agency owners who are ready to break through their growth plateau, streamline their operations, and build a more profit...
001: Strategic Relationships as a Growth Strategy
01 Oct 2024
Contributed by Lukas
In our first episode, hosts Melissa and Meredith kick off the podcast with an in depth discussion about how strategic relationships play a crucial rol...